Dr. Royston had started building a website on her own in her free time. Once the clinic was up and running, she assumed the website was live and running, only to realize a couple of months after that her website had completely disappeared.
She had no idea how to bring it back up or how to start to solve the issue.
The first task was to bring the old website back up and untangle all the passwords, logins, and multiple platforms that needed to be coordinated: hosting, domain, company email… Dr Royston was overwhelmed by the number of people to contact and the technical aspect to restore the Animal Medical Centre Malta website.
Once this was solved, we had a look at the existing site. Although she had done as good as someone with a completely different set of skills can do, there were a lot of things that could be improved.
The main identified issues were:
- graphics not displaying well
- content missing
- website not working on tablets and mobiles
- images too large
- content in images rather than text, and therefore not indexable by Google
- no social proof
- no clear call to action
- no links to social media