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Animal Medical Centre Malta

Animal Medical Centre Malta had an old website that disappeared overnight! Flowr jumped in to create a brand new one compatible on all screen sizes, learn the what and how of a brand new website for this vet clinic in Malta!

Dr. Royston had started building a website on her own in her free time. Once the clinic was up and running, she assumed the website was live and running, only to realize a couple of months after that her website had completely disappeared. She had no idea how to bring it back up or how to start to solve the issue. The first task was to bring the old website back up and untangle all the passwords, logins, and multiple platforms that needed to be coordinated: hosting, domain, company email… Dr Royston was overwhelmed by the number of people to contact and the technical aspect to restore the Animal Medical Centre Malta website. Once this was solved, we had a look at the existing site. Although she had done as good as someone with a completely different set of skills can do, there were a lot of things that could be improved. The main identified issues were:

graphics not displaying well
content missing
website not working on tablets and mobiles
images too large
content in images rather than text, and therefore not indexable by Google
no social proof
no clear call to action
no links to social media

1. The challenge

Understanding the needs.

2. The goals

Setting concrete objectives.

We agreed that the objective was to create a clean and clear website where the information was easily found and with a clear call to action to book an appointment at the clinic. To invite people to book, first, we had to make sure that the website could be found. You’ve probably read our favorite joke about SEO by now: “The best place to hide a dead body is on page 2 of Google”. Every minute, 380 websites are created in the world. That’s 22,800 websites per hour, or 547,200 new websites created every day. If people cannot find your site, you will just be buried in the gigantic vortex of the web. From there we determined that the page needed to be indexable by Google by providing quality content and doing some on-page Search Engine Optimization.

After analyzing the existing content, we made a wireframing of the new website structure and a written down a proposal of all the elements we believed should be on the page to convert well. The elements we identified are:

One page with enough content and a proper structure rather than multiple pages lacking content
Easy clickable info on subheader so the first things visitors see are contact details and appointment button
Links to social media accounts to display the work of Dr. Royston
A graphic identity in line with the already existing logo
Inserting social proof via testimonials displayed on the page
A detailed schedule of opening hours that can be indexed by search engines
a page perfectly responsive to be accessible on all screen sizes

The website was built locally before being transferred to the existing web address to avoid any maintenance message.

3. The process

Following the methodology.

4. The solutions

What we did for them.

We merged and redistributed the existing content to create a cohesive structure. Because there was too little information available, we search the web and existing socials for testimonials and pictures, as well as asked Dr. Royston to write down some content, including a team presentation to give a human face to the practice. Images were resized and optimized, the structure was clarified, new, high-quality pictures were inserted, the Instagram feed was integrated directly to the site, and multiple calls to action to book were inserted on the page. We also integrated a dynamic new client onboarding form to save time for both pet owners and Dr. Royston. Pet owners used to have to spend 10 minutes upon arrival filling a detailed form, which was time taken out of appointments and home visits. With the new online onboarding form, Daphne Royston now receives all necessary info about pets and their owners before they come in and saves precious time in her day.

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Co-fondatrice Pauline Jeannerot

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Animal Medical Centre Malta

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1. The challenge

Understanding the needs.

2. The goals

Setting concrete objectives.

3. The process

Following the methodology.

4. The solutions

What we did for them.

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