The concept of Social Media Management is to increase the visibility of a brand on social networks, to make people talk about it, and to create a loyal community. This involves building a communication strategy and corporate content, creating and distributing it, and finally, attract users via this content.
Bristol Language Centre is a language school established in 2004, based in Bristol, which welcomes more than 100 students from all over the world every year to learn English. The school offers a personalized follow-up adapted to each student, online courses, and the possibility to be hosted by a host family or in a student residence.
We will take here as an example what we have put in place for the Instagram platform. We established our strategy in early February 2020.
Key achievements: between January and our intervention in February
- Followers: +26
- Engagement rate: +9.22%.
- Account Impressions: +9,004
- Reach on the account: +4.381