Malta Offices Website Optimisation

Malta Offices

Malta Offices is the leading rental agency in Malta. To meet the changing needs of a business, Malta Offices offers the right office space for everyone and, best of all, an ultra-fast service. Factors such as size, layout, location, period of entry, duration, required facilities and budget allocation, are determined to ensure that the process of reviewing and selecting properties is a true success.

Malta Offices contacted us for a new website, which was launched at the end of January 2020.

Key achievements :

Performance Score: 100 = +194%
Degree of accessibility: 90 = +12.5%
Best practice rating: 100 = +30%
Page size: 809 KB = -11
Charging time: 321 ms = -62%

The loading speed of the Malta Offices site was not optimal. This is one of the first elements that will play on the impression that Internet users have of the site of this agency. This had a direct impact on the site’s traffic, which was low at the time.
Site optimization also means adapting the site to all screens, and thus making it “responsive”: Malta Offices was a site that was not for everyone, and for all screen resolutions.
Malta Offices was not ideally placed in the search engines. Its content was not optimized, and did not use keywords, leading to poor SEO.
The site did not take into account the situations of each individual, with or without a permanent / temporary disability. The aim is to diversify the user experience as much as possible so that the Malta Offices site is accessible to all, which unfortunately was not the case.
Malta Offices was not secure: protection of the user and the content of Malta Offices was absent. Securing a website means protecting the data that passes in transit between Malta Offices and its visitors, it also means strengthening the visitor’s confidence in Malta Offices.

1. The challenge

Understanding the needs.

2. The goals

Setting concrete objectives.

That the site has an increased visibility on search engines, by refining the content, and by inserting several keywords (SEO).
An optimal user experience: Malta Offices should be ergonomic, intuitive and clear.
To implement a strategy to optimize the visitor – customer conversion rate: good position of the action buttons, give a professional image of the site, a responsive site.
An optimization of the site display speed: we need to reduce abandonment due to slow loading, and also contribute to improving the SEO of Malta Offices.

We firstly understood what mistakes were made, that made the Malta Offices website not optimized. This gave us an indication of what we should focus on first: in this case, the page loading time, accessibility and page size were improved as a priority, in order to have an overall performance index of the ideal site.
Studying user behavior on the Malta Offices website has helped us to understand what is going well and what is not, in order to find the main avenues for improving their experience.
It was also important to identify the key metrics (KPI’s) that allowed us to measure the site’s performance. Measuring audience, conversions, and retention was necessary. Indeed, it helped us to observe what the flaws were, in terms of content or visuals.

3. The process

Following the methodology.

4. The solutions

What we did for them.

An SEO impulse has been put in place to give visibility to the Malta Offices website.
Publish regular fresh content that attracts traffic to the Malta Offices website and improve its natural referencing, especially with the “News” section: a rich and deep website!
Creation of “call-to-action” on the site: pushing the user to contact Malta Offices from the home page.
A clear 3-point offer on the home page: find your space, change space, and contact Malta Offices for your personal case.