Plus Jamais Seul

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The Plus Jamais Seul project is an initiative set up by singer Hazerka and football player Jonathan Matijas to help young children who are harassed in the schoolyard. Every year more than 700,000 children are harassed in France. The consequences of such harassment can be disastrous. Hazerka, a former victim, has made the fight against school harassment her fight for years. Having already created his website Hazerka.fr with the agency, he contacted us again to support him in the creation of the website Never Again Alone. The site dedicated to information, mutual aid and support complements the Instagram page which already has more than 74,000 subscribers.

 

In France, young harassed students are generally alone and have no one with whom to talk about their daily problems and uneasiness. Sometimes they do not realize that it is harassment. It was therefore time to highlight what bullying at school is and the consequences it can have on the victims.

In May 2020, following the creation of 2 other sites alongside the singer Hazerka, he evokes the project Plus Jamais Seul whose eponymous book is currently being written. The website is still an unfinished project for which it is necessary to direct the collection of information and the page structure. In particular, we exchange on the content and guide the needs: explanations on school bullying, key figures, definitions and how to enable young people to get help anonymously and immediately. The elements take a long time to combine and finally arrive only in mid-September for a site that has to be online on the 23rd for the book’s release!  

The Target Plus Jamais Seul:

A simple site that aims to inform and empower, created and put online in 10 days. Given the very short timeframe, we asked to take the lead on the overall graphic identity in line with the colors of the logo and took the decision to add elements such as the different types of harassment and the Messenger chat with anonymization option. We implemented the following solutions:

1. The challenge

Understanding the needs.

2. The goals

Setting concrete objectives.

3. The process

Following the methodology.

4. The solutions

What we did for them.

  • The choice of the graphic charter realized thanks to the red and black logo.
  • Use of vectors to accentuate identification and allow each young person in difficulty to find their way through the visuals.
  • Selection of a strong visual for the landing page so that visitors remember the site.
  • The choice of colors (red-black, grey, beige) was part of the desire to give a sense of urgency, insecurity and danger.
  • The handwritten font was inserted later in the design to add a youthful and dynamic side that was more suited to the audience.
  • The messenger chat plugin was implemented to connect victims of harassment with the managers of the Never Alone page via Facebook Messenger, with the option to remain completely anonymous.
  • Emergency numbers and the government’s website have been promoted to encourage people to seek help.
  • A comprehensive interactive timeline explains the process of a harassment complaint in a simple way.
  The site went online on 22 September 2020, just before the book was released Discover the site and talk about it: school bullying, talking about it is to stop it.

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