{"id":18961,"date":"2025-06-09T08:18:04","date_gmt":"2025-06-09T08:18:04","guid":{"rendered":"https:\/\/flowragency.com\/?post_type=portfolio&#038;p=18961"},"modified":"2025-07-25T10:24:30","modified_gmt":"2025-07-25T10:24:30","slug":"gda-refonte-complete-du-site-internet","status":"publish","type":"portfolio","link":"https:\/\/flowragency.com\/en\/portfolio\/gda-refonte-complete-du-site-internet\/","title":{"rendered":"GDA- complete overhaul of the website"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18961\" class=\"elementor elementor-18961\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64bcc63 e-flex e-con-boxed e-con e-parent\" data-id=\"64bcc63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a47500b e-con-full e-flex e-con e-child\" data-id=\"a47500b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-515b872 elementor-widget elementor-widget-heading\" data-id=\"515b872\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">GDA -Refonte comp\u00e8te et audit SEO <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e325e elementor-widget elementor-widget-text-editor\" data-id=\"02e325e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le projet consistait en la refonte compl\u00e8te du site internet de <strong>GDA (Global DMC Alliance<\/strong>), une alliance internationale d\u2019agences DMC sp\u00e9cialis\u00e9es dans la gestion de destinations pour les \u00e9v\u00e9nements d\u2019entreprise. L\u2019ancien site, cr\u00e9\u00e9 il y a six ans, \u00e9tait devenu techniquement obsol\u00e8te, peu flexible et difficile \u00e0 maintenir.<\/p><p>GDA souhaitait un site plus moderne, intuitif et performant, capable de refl\u00e9ter l\u2019univers graphique du voyage et de faciliter l\u2019autonomie des \u00e9quipes internes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-026752a e-con-full e-flex e-con e-child\" data-id=\"026752a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb35fb elementor-widget elementor-widget-image\" data-id=\"ddb35fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/Miniature-GDA-Etude-de-cas-1024x683.webp\" class=\"attachment-large size-large wp-image-18972\" alt=\"\" srcset=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/Miniature-GDA-Etude-de-cas-1024x683.webp 1024w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/Miniature-GDA-Etude-de-cas-300x200.webp 300w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/Miniature-GDA-Etude-de-cas-768x512.webp 768w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/Miniature-GDA-Etude-de-cas-1536x1024.webp 1536w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/Miniature-GDA-Etude-de-cas-18x12.webp 18w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/Miniature-GDA-Etude-de-cas.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd1b71a e-flex e-con-boxed e-con e-parent\" data-id=\"fd1b71a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1165ec8 e-con-full e-flex e-con e-child\" data-id=\"1165ec8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb872c elementor-widget elementor-widget-heading\" data-id=\"8fb872c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les <span>objectifs<\/span>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d20a9 elementor-widget elementor-widget-text-editor\" data-id=\"d0d20a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plusieurs objectifs \u00e0 atteindre pour ce site, notamment :\u00a0<\/p><ul><li>Moderniser l\u2019interface et l\u2019exp\u00e9rience utilisateur.<\/li><li>Permettre une <strong>gestion autonome<\/strong> du site par les \u00e9quipes internes.<\/li><li>Am\u00e9liorer le <strong>r\u00e9f\u00e9rencement naturel<\/strong> pour se positionner sur des requ\u00eates internationales (\u00ab DMC + pays \u00bb).<\/li><li>Construire une <strong>base SEO durable<\/strong> avec un plan de contenu strat\u00e9gique et une formation adapt\u00e9e.<\/li><li>Mettre en place une <strong>architecture multilingue scalable<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7038bce elementor-widget elementor-widget-heading\" data-id=\"7038bce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les <span>challenges<\/span>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef0dcea elementor-widget elementor-widget-text-editor\" data-id=\"ef0dcea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Reprendre un site con\u00e7u avec WP Bakery et un th\u00e8me ancien, difficilement maintenable.<\/li><li>Assurer un <strong>transfert SEO<\/strong> propre vers un nouveau nom de domaine, sans perte de donn\u00e9es ou d\u2019indexation.<\/li><li>Cr\u00e9er une structure <strong>multilingue optimis\u00e9e<\/strong> (anciennement des landing pages statiques) pour un public international.<\/li><li>Former une \u00e9quipe non-technique \u00e0 la <strong>r\u00e9daction web SEO<\/strong> et \u00e0 l\u2019utilisation d\u2019outils comme <strong>Rank Math<\/strong> et l\u2019<strong>IA g\u00e9n\u00e9rative<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c96e26 elementor-widget elementor-widget-heading\" data-id=\"6c96e26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les<span> solutions<\/span>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d5740 elementor-widget elementor-widget-text-editor\" data-id=\"b8d5740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Audit SEO et concurrentiel<\/strong> initial pour d\u00e9finir les opportunit\u00e9s de mots-cl\u00e9s.<\/li><li><strong>D\u00e9veloppement du site sous WordPress avec Elementor<\/strong>, en reprenant les codes graphiques de GDA.<\/li><li><strong>Refonte compl\u00e8te des pages<\/strong> (accueil, partenaires, destinations) avec une mise en valeur forte du contenu visuel.<\/li><li>Cr\u00e9ation d\u2019une <strong>structure multilingue native<\/strong> avec int\u00e9gration future de versions en FR, ES, EN.<\/li><li><strong>Plan de redirections 301<\/strong> pour prot\u00e9ger l\u2019existant.<\/li><li>Livraison d\u2019un <strong>guide de formation SEO d\u00e9butant<\/strong> avec Rank Math + tutoriels IA.<\/li><li>Animation d\u2019une <strong>formation personnalis\u00e9e<\/strong> \u201cComment atteindre la premi\u00e8re page Google gr\u00e2ce \u00e0 l\u2019IA\u201d.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d8681 elementor-widget elementor-widget-heading\" data-id=\"51d8681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les<span> Gains \/ Valeurs g\u00e9n\u00e9r\u00e9es<\/span>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6aa26 elementor-widget elementor-widget-text-editor\" data-id=\"5e6aa26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Autonomie compl\u00e8te<\/strong> de l\u2019\u00e9quipe GDA sur l\u2019ajout de nouveaux partenaires DMC et la publication de contenus.<\/li><li><strong>Modernisation de l\u2019image de marque<\/strong> via un design sobre, \u00e9l\u00e9gant, fid\u00e8le \u00e0 l\u2019identit\u00e9 visuelle noire et rose.<\/li><li><strong>Am\u00e9lioration technique<\/strong> du site : rapidit\u00e9, accessibilit\u00e9 mobile, r\u00e9f\u00e9rencement naturel, s\u00e9curit\u00e9.<\/li><li><strong>Fondation SEO solide<\/strong>, avec strat\u00e9gie de mots-cl\u00e9s, redirections, plan de contenu sur 12 mois et formation compl\u00e8te.<\/li><li><strong>Transition fluide vers un nouveau nom de domaine<\/strong> : <a class=\"ql-link\" href=\"http:\/\/gda-dmc.com\" target=\"_blank\" rel=\"noopener noreferrer\">gda-dmc.com<\/a>, sans perte de trafic ni de positionnement.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d0efdd e-con-full e-flex e-con e-child\" data-id=\"3d0efdd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9119b elementor-widget elementor-widget-heading\" data-id=\"5b9119b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GDA- refonte compl\u00e8te du site internet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd92af elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1dd92af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-lemon\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M484.112 27.889C455.989-.233 416.108-8.057 387.059 8.865 347.604 31.848 223.504-41.111 91.196 91.197-41.277 223.672 31.923 347.472 8.866 387.058c-16.922 29.051-9.1 68.932 19.022 97.054 28.135 28.135 68.011 35.938 97.057 19.021 39.423-22.97 163.557 49.969 295.858-82.329 132.474-132.477 59.273-256.277 82.331-295.861 16.922-29.05 9.1-68.931-19.022-97.054zm-22.405 72.894c-38.8 66.609 45.6 165.635-74.845 286.08-120.44 120.443-219.475 36.048-286.076 74.843-22.679 13.207-64.035-27.241-50.493-50.488 38.8-66.609-45.6-165.635 74.845-286.08C245.573 4.702 344.616 89.086 411.219 50.292c22.73-13.24 64.005 27.288 50.488 50.491zm-169.861 8.736c1.37 10.96-6.404 20.957-17.365 22.327-54.846 6.855-135.779 87.787-142.635 142.635-1.373 10.989-11.399 18.734-22.326 17.365-10.961-1.37-18.735-11.366-17.365-22.326 9.162-73.286 104.167-168.215 177.365-177.365 10.953-1.368 20.956 6.403 22.326 17.364z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSecteur\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTourisme d\u2019affaires \/ DMC internationaux\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f7c3b elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"96f7c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-handshake\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M519.2 127.9l-47.6-47.6A56.252 56.252 0 0 0 432 64H205.2c-14.8 0-29.1 5.9-39.6 16.3L118 127.9H0v255.7h64c17.6 0 31.8-14.2 31.9-31.7h9.1l84.6 76.4c30.9 25.1 73.8 25.7 105.6 3.8 12.5 10.8 26 15.9 41.1 15.9 18.2 0 35.3-7.4 48.8-24 22.1 8.7 48.2 2.6 64-16.8l26.2-32.3c5.6-6.9 9.1-14.8 10.9-23h57.9c.1 17.5 14.4 31.7 31.9 31.7h64V127.9H519.2zM48 351.6c-8.8 0-16-7.2-16-16s7.2-16 16-16 16 7.2 16 16c0 8.9-7.2 16-16 16zm390-6.9l-26.1 32.2c-2.8 3.4-7.8 4-11.3 1.2l-23.9-19.4-30 36.5c-6 7.3-15 4.8-18 2.4l-36.8-31.5-15.6 19.2c-13.9 17.1-39.2 19.7-55.3 6.6l-97.3-88H96V175.8h41.9l61.7-61.6c2-.8 3.7-1.5 5.7-2.3H262l-38.7 35.5c-29.4 26.9-31.1 72.3-4.4 101.3 14.8 16.2 61.2 41.2 101.5 4.4l8.2-7.5 108.2 87.8c3.4 2.8 3.9 7.9 1.2 11.3zm106-40.8h-69.2c-2.3-2.8-4.9-5.4-7.7-7.7l-102.7-83.4 12.5-11.4c6.5-6 7-16.1 1-22.6L367 167.1c-6-6.5-16.1-6.9-22.6-1l-55.2 50.6c-9.5 8.7-25.7 9.4-34.6 0-9.3-9.9-8.5-25.1 1.2-33.9l65.6-60.1c7.4-6.8 17-10.5 27-10.5l83.7-.2c2.1 0 4.1.8 5.5 2.3l61.7 61.6H544v128zm48 47.7c-8.8 0-16-7.2-16-16s7.2-16 16-16 16 7.2 16 16c0 8.9-7.2 16-16 16z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCollaboration\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tB2B \u2013 R\u00e9seau mondial\n\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb1663 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"8bb1663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-globe-americas\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111.03 8 0 119.03 0 256s111.03 248 248 248 248-111.03 248-248S384.97 8 248 8zm82.29 357.6c-3.9 3.88-7.99 7.95-11.31 11.28-2.99 3-5.1 6.7-6.17 10.71-1.51 5.66-2.73 11.38-4.77 16.87l-17.39 46.85c-13.76 3-28 4.69-42.65 4.69v-27.38c1.69-12.62-7.64-36.26-22.63-51.25-6-6-9.37-14.14-9.37-22.63v-32.01c0-11.64-6.27-22.34-16.46-27.97-14.37-7.95-34.81-19.06-48.81-26.11-11.48-5.78-22.1-13.14-31.65-21.75l-.8-.72a114.792 114.792 0 0 1-18.06-20.74c-9.38-13.77-24.66-36.42-34.59-51.14 20.47-45.5 57.36-82.04 103.2-101.89l24.01 12.01C203.48 89.74 216 82.01 216 70.11v-11.3c7.99-1.29 16.12-2.11 24.39-2.42l28.3 28.3c6.25 6.25 6.25 16.38 0 22.63L264 112l-10.34 10.34c-3.12 3.12-3.12 8.19 0 11.31l4.69 4.69c3.12 3.12 3.12 8.19 0 11.31l-8 8a8.008 8.008 0 0 1-5.66 2.34h-8.99c-2.08 0-4.08.81-5.58 2.27l-9.92 9.65a8.008 8.008 0 0 0-1.58 9.31l15.59 31.19c2.66 5.32-1.21 11.58-7.15 11.58h-5.64c-1.93 0-3.79-.7-5.24-1.96l-9.28-8.06a16.017 16.017 0 0 0-15.55-3.1l-31.17 10.39a11.95 11.95 0 0 0-8.17 11.34c0 4.53 2.56 8.66 6.61 10.69l11.08 5.54c9.41 4.71 19.79 7.16 30.31 7.16s22.59 27.29 32 32h66.75c8.49 0 16.62 3.37 22.63 9.37l13.69 13.69a30.503 30.503 0 0 1 8.93 21.57 46.536 46.536 0 0 1-13.72 32.98zM417 274.25c-5.79-1.45-10.84-5-14.15-9.97l-17.98-26.97a23.97 23.97 0 0 1 0-26.62l19.59-29.38c2.32-3.47 5.5-6.29 9.24-8.15l12.98-6.49C440.2 193.59 448 223.87 448 256c0 8.67-.74 17.16-1.82 25.54L417 274.25z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPays\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tFrance \/ Monde \n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5de8f21 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5de8f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-toolbox\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.63 214.63l-45.25-45.25c-6-6-14.14-9.37-22.63-9.37H384V80c0-26.51-21.49-48-48-48H176c-26.51 0-48 21.49-48 48v80H77.25c-8.49 0-16.62 3.37-22.63 9.37L9.37 214.63c-6 6-9.37 14.14-9.37 22.63V320h128v-16c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v16h128v-16c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v16h128v-82.75c0-8.48-3.37-16.62-9.37-22.62zM320 160H192V96h128v64zm64 208c0 8.84-7.16 16-16 16h-32c-8.84 0-16-7.16-16-16v-16H192v16c0 8.84-7.16 16-16 16h-32c-8.84 0-16-7.16-16-16v-16H0v96c0 17.67 14.33 32 32 32h448c17.67 0 32-14.33 32-32v-96H384v16z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tExpertises\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<ul>\n  <li>Refonte WordPress multilingue avec Elementor<\/li>\n  <li>Migration de domaine &amp; redirections SEO<\/li>\n  <li>R\u00e9daction SEO &amp; plan \u00e9ditorial 12 mois<\/li>\n  <li>Design UX\/UI sobre et moderne<\/li>\n  <li>Formation Rank Math &amp; IA g\u00e9n\u00e9rative<\/li>\n  <li>Structure SEO technique &amp; s\u00e9mantique<\/li>\n  <li>Autonomie compl\u00e8te des \u00e9quipes<\/li>\n  <li>Accompagnement p\u00e9dagogique &amp; outboarding<\/li>\n<\/ul>\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef8f723 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ef8f723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs elementor-animation-grow\" href=\"http:\/\/gda-dmc.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir le site<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-896805f e-flex e-con-boxed e-con e-parent\" data-id=\"896805f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bbc40bf e-con-full e-flex e-con e-child\" data-id=\"bbc40bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7aff349 elementor-widget elementor-widget-heading\" data-id=\"7aff349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les <span>r\u00e9sultats<\/span>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab6106d elementor-widget elementor-widget-text-editor\" data-id=\"ab6106d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Lancement du nouveau site sur <strong><a class=\"ql-link\" href=\"http:\/\/gda-dmc.com\" target=\"_blank\" rel=\"noopener noreferrer\">gda-dmc.com<\/a><\/strong>, plus rapide, plus intuitif, plus visuel.<\/li><li><strong>\u00c9quipes 100 % autonomes<\/strong> dans la gestion des contenus, partenaires, articles.<\/li><li><strong>Visibilit\u00e9 SEO en progression<\/strong> avec un positionnement optimis\u00e9 sur les requ\u00eates \u00ab\u00a0DMC + pays\u00a0\u00bb.<\/li><li>Am\u00e9lioration de l&rsquo;exp\u00e9rience utilisateur (UX) et de la navigation, surtout sur mobile.<\/li><li>Mise en place d\u2019un <strong>plan de contenu structur\u00e9<\/strong> pour les 12 mois \u00e0 venir.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc575c9 elementor-widget elementor-widget-text-editor\" data-id=\"cc575c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>En bref<\/strong><\/p><p>Ce projet illustre une <strong>refonte r\u00e9ussie, strat\u00e9gique et durable<\/strong>, qui va bien au-del\u00e0 d\u2019un simple changement esth\u00e9tique. GDA dispose d\u00e9sormais d\u2019un <strong>site moderne, \u00e9volutif, performant<\/strong> et pr\u00eat \u00e0 accompagner sa croissance internationale. Gr\u00e2ce \u00e0 l\u2019autonomie des \u00e9quipes, une strat\u00e9gie SEO claire et des outils performants, l\u2019alliance peut d\u00e9sormais capitaliser sur le digital pour renforcer sa visibilit\u00e9 et attirer de nouveaux partenaires \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be5aa8d e-con-full e-flex e-con e-child\" data-id=\"be5aa8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f561ed6 elementor-widget elementor-widget-video\" data-id=\"f561ed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/04\/Template-Hero-Image-Etude-de-cas-Flowr-Agency-.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec02857 e-flex e-con-boxed e-con e-parent\" data-id=\"ec02857\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\n\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\n\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62daa18 e-con-full e-flex e-con e-child\" data-id=\"62daa18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afbb404 elementor-widget elementor-widget-heading\" data-id=\"afbb404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Voyez par <span>vous-m\u00eame<\/span>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c45e421 elementor-widget elementor-widget-heading\" data-id=\"c45e421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Un site refait \u00e0 neuf !<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e5fd9 elementor-widget elementor-widget-image\" data-id=\"a7e5fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/Mockup-GDA-Page-daccueil.png\" class=\"attachment-full size-full wp-image-19023\" alt=\"Mockup GDA Page d&#039;accueil\" srcset=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/Mockup-GDA-Page-daccueil.png 1600w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/Mockup-GDA-Page-daccueil-300x169.png 300w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/Mockup-GDA-Page-daccueil-1024x576.png 1024w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/Mockup-GDA-Page-daccueil-768x432.png 768w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/Mockup-GDA-Page-daccueil-1536x864.png 1536w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/Mockup-GDA-Page-daccueil-18x10.png 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed38611 elementor-widget elementor-widget-heading\" data-id=\"ed38611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Un design premium et adapt\u00e9 \u00e0 tous les \u00e9crans<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15e924b e-con-full e-flex e-con e-child\" data-id=\"15e924b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-83a7dcf e-con-full e-flex e-con e-child\" data-id=\"83a7dcf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3362234 elementor-widget elementor-widget-image\" data-id=\"3362234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"900\" src=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/mockup-GDA-mobile-1.png\" class=\"attachment-full size-full wp-image-19025\" alt=\"mockup GDA mobile\" srcset=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/mockup-GDA-mobile-1.png 480w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/mockup-GDA-mobile-1-160x300.png 160w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/mockup-GDA-mobile-1-6x12.png 6w\" sizes=\"(max-width: 480px) 100vw, 480px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a44aa22 e-con-full e-flex e-con e-child\" data-id=\"a44aa22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1659d6 elementor-widget elementor-widget-image\" data-id=\"f1659d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"694\" height=\"947\" src=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/mockup-GDA-tablette-e1749464091760.webp\" class=\"attachment-full size-full wp-image-19024\" alt=\"mockup GDA tablette\" srcset=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/mockup-GDA-tablette-e1749464091760.webp 694w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/mockup-GDA-tablette-e1749464091760-220x300.webp 220w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/06\/mockup-GDA-tablette-e1749464091760-9x12.webp 9w\" sizes=\"(max-width: 694px) 100vw, 694px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GDA -Refonte comp\u00e8te et audit SEO Le projet consistait en la refonte compl\u00e8te du site internet de GDA (Global DMC Alliance), une alliance internationale d\u2019agences DMC sp\u00e9cialis\u00e9es dans la gestion de destinations pour les \u00e9v\u00e9nements d\u2019entreprise. L\u2019ancien site, cr\u00e9\u00e9 il y a six ans, \u00e9tait devenu techniquement obsol\u00e8te, peu flexible et difficile \u00e0 maintenir. GDA [&hellip;]<\/p>\n","protected":false},"featured_media":18972,"menu_order":0,"template":"elementor_header_footer","categories":[],"class_list":["post-18961","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/latest-works\/18961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/latest-works"}],"about":[{"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":53,"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/latest-works\/18961\/revisions"}],"predecessor-version":[{"id":19896,"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/latest-works\/18961\/revisions\/19896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/media\/18972"}],"wp:attachment":[{"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/media?parent=18961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/categories?post=18961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}