{"id":19892,"date":"2026-02-19T09:52:56","date_gmt":"2026-02-19T09:52:56","guid":{"rendered":"https:\/\/flowragency.com\/?post_type=portfolio&#038;p=19892"},"modified":"2026-03-11T09:22:41","modified_gmt":"2026-03-11T09:22:41","slug":"livre-blanc-strategique","status":"publish","type":"portfolio","link":"https:\/\/flowragency.com\/en\/portfolio\/livre-blanc-strategique\/","title":{"rendered":"From raw report to strategic white paper: enhancing the Achats 2025 Benchmark"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19892\" class=\"elementor elementor-19892\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-407fb763 e-flex e-con-boxed e-con e-parent\" data-id=\"407fb763\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-40d3401d e-con-full e-flex e-con e-child\" data-id=\"40d3401d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-714a2d4a elementor-widget elementor-widget-heading\" data-id=\"714a2d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">De rapport brut \u00e0 un livre blanc strat\u00e9gique : valorisation du Benchmark Achats 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402cabaf elementor-widget elementor-widget-text-editor\" data-id=\"402cabaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"100\" data-end=\"461\">Pour cette \u00e9dition 2025, l\u2019objectif \u00e9tait de transformer un rapport m\u00e9tier dense en un <strong data-start=\"187\" data-end=\"232\">livre blanc clair, moderne et exploitable<\/strong> par les professionnels des achats. Le document d\u2019origine, riche mais peu structur\u00e9 visuellement, n\u00e9cessitait une mise en forme premium afin de rendre les donn\u00e9es lisibles, attractives et pr\u00eates \u00e0 \u00eatre utilis\u00e9es en communication.<\/p><p data-start=\"463\" data-end=\"801\" data-is-last-node=\"\" data-is-only-node=\"\">Nous avons donc repens\u00e9 enti\u00e8rement la pr\u00e9sentation du benchmark : design coh\u00e9rent, chapitres hi\u00e9rarchis\u00e9s, visuels impactants et narration fluide. Le r\u00e9sultat ? Un livre blanc professionnel, facile \u00e0 parcourir et parfaitement adapt\u00e9 aux usages marketing : site web, r\u00e9seaux sociaux, campagnes d\u2019acquisition et ressources t\u00e9l\u00e9chargeables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71c0eee1 e-con-full e-flex e-con e-child\" data-id=\"71c0eee1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e01913e elementor-widget elementor-widget-image\" data-id=\"4e01913e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/Livra-blanc-benchmark-Achat-Ala.jpg\" class=\"attachment-large size-large wp-image-19998\" alt=\"\" srcset=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/Livra-blanc-benchmark-Achat-Ala.jpg 1024w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/Livra-blanc-benchmark-Achat-Ala-300x200.jpg 300w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/Livra-blanc-benchmark-Achat-Ala-768x513.jpg 768w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/Livra-blanc-benchmark-Achat-Ala-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ccb4cb1 e-flex e-con-boxed e-con e-parent\" data-id=\"6ccb4cb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72dbd338 e-con-full e-flex e-con e-child\" data-id=\"72dbd338\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56ff275c elementor-widget elementor-widget-heading\" data-id=\"56ff275c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Demande initiale du client.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24545fa9 elementor-widget elementor-widget-text-editor\" data-id=\"24545fa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"236\" data-end=\"676\">Le client disposait d\u2019un <strong data-start=\"261\" data-end=\"298\">benchmark achats et salaires 2025<\/strong> r\u00e9dig\u00e9 sous forme de document brut : complet dans le fond, mais <strong data-start=\"363\" data-end=\"378\">peu lisible<\/strong>, non structur\u00e9 et difficile \u00e0 exploiter en tant que ressource premium.<br data-start=\"449\" data-end=\"452\" \/>L\u2019objectif \u00e9tait clair : <strong data-start=\"477\" data-end=\"555\">transformer ce contenu technique en un v\u00e9ritable livre blanc professionnel<\/strong>, capable d\u2019attirer des acheteurs, \u00e9tudiants et responsables achats \u00e0 la recherche de donn\u00e9es fiables pour leur carri\u00e8re.<\/p><p data-start=\"678\" data-end=\"700\">Le client souhaitait :<\/p><ul data-start=\"702\" data-end=\"1317\"><li data-start=\"702\" data-end=\"812\"><p data-start=\"704\" data-end=\"812\"><strong data-start=\"704\" data-end=\"745\">Moderniser totalement la mise en page<\/strong> pour rendre le document plus clair et plus agr\u00e9able \u00e0 parcourir.<\/p><\/li><li data-start=\"813\" data-end=\"893\"><p data-start=\"815\" data-end=\"893\"><strong data-start=\"815\" data-end=\"842\">Cr\u00e9er un design premium<\/strong>, coh\u00e9rent avec l\u2019univers d\u2019Apprendre les Achats.<\/p><\/li><li data-start=\"894\" data-end=\"993\"><p data-start=\"896\" data-end=\"993\"><strong data-start=\"896\" data-end=\"923\">Structurer le benchmark<\/strong> en chapitres lisibles, avec un sommaire et une hi\u00e9rarchie visuelle.<\/p><\/li><li data-start=\"994\" data-end=\"1094\"><p data-start=\"996\" data-end=\"1094\"><strong data-start=\"996\" data-end=\"1052\">Int\u00e9grer des graphiques, ic\u00f4nes, encadr\u00e9s et visuels<\/strong> pour mettre en valeur les donn\u00e9es cl\u00e9s.<\/p><\/li><li data-start=\"1095\" data-end=\"1185\"><p data-start=\"1097\" data-end=\"1185\"><strong data-start=\"1097\" data-end=\"1140\">Renforcer l\u2019attractivit\u00e9 du livre blanc<\/strong> afin d\u2019en faire un lead magnet performant.<\/p><\/li><li data-start=\"1186\" data-end=\"1317\"><p data-start=\"1188\" data-end=\"1317\">Produire un document final <strong data-start=\"1215\" data-end=\"1241\">pr\u00eat pour la diffusion<\/strong>, utilisable sur les r\u00e9seaux sociaux, newsletters et page de t\u00e9l\u00e9chargement.<\/p><\/li><\/ul><p data-start=\"1319\" data-end=\"1523\" data-is-last-node=\"\" data-is-only-node=\"\">En r\u00e9sum\u00e9 : partir d\u2019un <strong data-start=\"1343\" data-end=\"1361\">benchmark brut<\/strong> et en faire un <strong data-start=\"1377\" data-end=\"1429\">livre blanc clair, moderne et orient\u00e9 conversion<\/strong>, qui valorise l\u2019expertise du client et cr\u00e9dibilise son positionnement dans le secteur achats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab74ab7 elementor-widget elementor-widget-heading\" data-id=\"7ab74ab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce qui a \u00e9t\u00e9 r\u00e9alis\u00e9.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f077e76 elementor-widget elementor-widget-text-editor\" data-id=\"5f077e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"248\" data-end=\"460\">Pour transformer ce benchmark dense en un livre blanc professionnel et attractif, un travail complet de <strong data-start=\"352\" data-end=\"404\">design, structuration et valorisation \u00e9ditoriale<\/strong> a \u00e9t\u00e9 men\u00e9.<br data-start=\"416\" data-end=\"419\" \/>Voici les principales actions r\u00e9alis\u00e9es :<\/p><h3 data-start=\"462\" data-end=\"528\"><strong data-start=\"466\" data-end=\"526\">1. Restructuration du contenu &amp; organisation p\u00e9dagogique<\/strong><\/h3><p data-start=\"529\" data-end=\"614\">Le document initial, riche mais difficile \u00e0 parcourir, a \u00e9t\u00e9 enti\u00e8rement r\u00e9organis\u00e9 :<\/p><ul data-start=\"616\" data-end=\"1012\"><li data-start=\"616\" data-end=\"740\"><p data-start=\"618\" data-end=\"740\">D\u00e9coupage du contenu en <strong data-start=\"642\" data-end=\"679\">sections logiques et progressives<\/strong> : analyse du march\u00e9, salaires, tendances, recommandations.<\/p><\/li><li data-start=\"741\" data-end=\"846\"><p data-start=\"743\" data-end=\"846\">Ajout de <strong data-start=\"752\" data-end=\"775\">titres, sous-titres<\/strong>, zones cl\u00e9s et encadr\u00e9s explicatifs pour faciliter la compr\u00e9hension.<\/p><\/li><li data-start=\"847\" data-end=\"932\"><p data-start=\"849\" data-end=\"932\">Cr\u00e9ation d\u2019un <strong data-start=\"863\" data-end=\"889\">sommaire professionnel<\/strong> avec une navigation claire et intuitive.<\/p><\/li><li data-start=\"933\" data-end=\"1012\"><p data-start=\"935\" data-end=\"1012\">Relecture \u00e9ditoriale l\u00e9g\u00e8re pour fluidifier la lecture sans modifier le fond.<\/p><\/li><\/ul><h3 data-start=\"1014\" data-end=\"1068\"><strong data-start=\"1018\" data-end=\"1066\">2. Refonte graphique compl\u00e8te du livre blanc<\/strong><\/h3><p data-start=\"1069\" data-end=\"1120\">Afin de refl\u00e9ter l\u2019image d\u2019<em data-start=\"1096\" data-end=\"1118\">Apprendre les Achats<\/em> :<\/p><ul data-start=\"1122\" data-end=\"1404\"><li data-start=\"1122\" data-end=\"1228\"><p data-start=\"1124\" data-end=\"1228\">Cr\u00e9ation d\u2019une <strong data-start=\"1139\" data-end=\"1167\">identit\u00e9 visuelle d\u00e9di\u00e9e<\/strong> au benchmark (palette, typographies, hi\u00e9rarchie visuelle).<\/p><\/li><li data-start=\"1229\" data-end=\"1304\"><p data-start=\"1231\" data-end=\"1304\">Mise en page moderne, a\u00e9r\u00e9e, mettant en valeur les donn\u00e9es et insights.<\/p><\/li><li data-start=\"1305\" data-end=\"1404\"><p data-start=\"1307\" data-end=\"1404\">Int\u00e9gration de graphiques, ic\u00f4nes, pictogrammes et visuels illustratifs pour dynamiser les pages.<\/p><\/li><\/ul><h3 data-start=\"1406\" data-end=\"1478\"><strong data-start=\"1410\" data-end=\"1476\">3. Conception de la couverture &amp; de la quatri\u00e8me de couverture<\/strong><\/h3><ul data-start=\"1480\" data-end=\"1690\"><li data-start=\"1480\" data-end=\"1583\"><p data-start=\"1482\" data-end=\"1583\">Cr\u00e9ation d\u2019une <strong data-start=\"1497\" data-end=\"1541\">couverture impactante et professionnelle<\/strong>, avec titre, sous-titre et visuel fort.<\/p><\/li><li data-start=\"1584\" data-end=\"1690\"><p data-start=\"1586\" data-end=\"1690\">Conception d\u2019une <strong data-start=\"1603\" data-end=\"1623\">4\u1d49 de couverture<\/strong> int\u00e9grant r\u00e9sum\u00e9, b\u00e9n\u00e9fices, auteur et informations de contexte.<\/p><\/li><\/ul><h3 data-start=\"1692\" data-end=\"1752\"><strong data-start=\"1696\" data-end=\"1750\">4. Ajout d\u2019illustrations et visuels contextualis\u00e9s<\/strong><\/h3><p data-start=\"1753\" data-end=\"1794\">Pour valoriser les donn\u00e9es du benchmark :<\/p><ul data-start=\"1796\" data-end=\"2041\"><li data-start=\"1796\" data-end=\"1886\"><p data-start=\"1798\" data-end=\"1886\">Int\u00e9gration d\u2019images li\u00e9es aux m\u00e9tiers achats, aux tendances RH et au march\u00e9 salarial.<\/p><\/li><li data-start=\"1887\" data-end=\"1982\"><p data-start=\"1889\" data-end=\"1982\">Cr\u00e9ation d\u2019\u00e9l\u00e9ments visuels (encadr\u00e9s statistiques, graphiques stylis\u00e9s, zones highlights).<\/p><\/li><li data-start=\"1983\" data-end=\"2041\"><p data-start=\"1985\" data-end=\"2041\">Mise en sc\u00e8ne des points cl\u00e9s pour faciliter la lecture.<\/p><\/li><\/ul><h3 data-start=\"2043\" data-end=\"2087\"><strong data-start=\"2047\" data-end=\"2085\">5. Production de mockups marketing<\/strong><\/h3><p data-start=\"2089\" data-end=\"2158\">Pour permettre au client de promouvoir efficacement son livre blanc :<\/p><ul data-start=\"2160\" data-end=\"2362\"><li data-start=\"2160\" data-end=\"2291\"><p data-start=\"2162\" data-end=\"2209\">Cr\u00e9ation de <strong data-start=\"2174\" data-end=\"2205\">plusieurs mockups r\u00e9alistes<\/strong> :<\/p><ul data-start=\"2212\" data-end=\"2291\"><li data-start=\"2212\" data-end=\"2233\"><p data-start=\"2214\" data-end=\"2233\">Livre blanc en 3D<\/p><\/li><li data-start=\"2236\" data-end=\"2259\"><p data-start=\"2238\" data-end=\"2259\">Livre sur un bureau<\/p><\/li><li data-start=\"2262\" data-end=\"2291\"><p data-start=\"2264\" data-end=\"2291\">Aper\u00e7us de pages internes<\/p><\/li><\/ul><\/li><li data-start=\"2292\" data-end=\"2362\"><p data-start=\"2294\" data-end=\"2362\">Mockups optimis\u00e9s pour r\u00e9seaux sociaux, newsletters et landing page.<\/p><\/li><\/ul><h3 data-start=\"2364\" data-end=\"2424\"><strong data-start=\"2368\" data-end=\"2422\">6. Cr\u00e9ation d\u2019une landing page d\u00e9di\u00e9e au benchmark<\/strong><\/h3><p data-start=\"2426\" data-end=\"2490\">Une page de t\u00e9l\u00e9chargement optimis\u00e9e a \u00e9t\u00e9 r\u00e9alis\u00e9e comprenant :<\/p><ul data-start=\"2492\" data-end=\"2744\"><li data-start=\"2492\" data-end=\"2517\"><p data-start=\"2494\" data-end=\"2517\">R\u00e9sum\u00e9 du livre blanc<\/p><\/li><li data-start=\"2518\" data-end=\"2544\"><p data-start=\"2520\" data-end=\"2544\">Listings des b\u00e9n\u00e9fices<\/p><\/li><li data-start=\"2545\" data-end=\"2564\"><p data-start=\"2547\" data-end=\"2564\">Visuels mockups<\/p><\/li><li data-start=\"2565\" data-end=\"2597\"><p data-start=\"2567\" data-end=\"2597\">Formulaire de t\u00e9l\u00e9chargement<\/p><\/li><li data-start=\"2598\" data-end=\"2649\"><p data-start=\"2600\" data-end=\"2649\">Structure SEO optimis\u00e9e (Hn, schema, mots cl\u00e9s)<\/p><\/li><li data-start=\"2650\" data-end=\"2744\"><p data-start=\"2652\" data-end=\"2744\">Et <strong data-start=\"2655\" data-end=\"2710\">mise \u00e0 disposition d\u2019un extrait r\u00e9el du livre blanc<\/strong>, afin de renforcer la conversion.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116f279c elementor-widget elementor-widget-heading\" data-id=\"116f279c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logiciels utilis\u00e9s.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bd467a e-con-full e-flex e-con e-child\" data-id=\"9bd467a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7745558 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"7745558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"706\" height=\"683\" src=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/avnac-e1763548578982.png\" class=\"attachment-full size-full wp-image-19920\" alt=\"\" title=\"\" srcset=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/avnac-e1763548578982.png 706w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/avnac-e1763548578982-300x290.png 300w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/avnac-e1763548578982-12x12.png 12w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Canva<\/h3><p class=\"elementor-image-box-description\">Canva a servi \u00e0 concevoir la mise en page compl\u00e8te : structure, typographies, couleurs, visuels et style du livre blanc pour un rendu professionnel et coh\u00e9rent.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc1ec4d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"fc1ec4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"512\" height=\"499\" src=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/Adobe_Photoshop_CC_icon.svg.png\" class=\"attachment-full size-full wp-image-19919\" alt=\"\" title=\"\" srcset=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/Adobe_Photoshop_CC_icon.svg.png 512w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/Adobe_Photoshop_CC_icon.svg-300x292.png 300w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/Adobe_Photoshop_CC_icon.svg-12x12.png 12w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Photoshop<\/h3><p class=\"elementor-image-box-description\">Photoshop a \u00e9t\u00e9 utilis\u00e9 pour cr\u00e9er et retoucher les mockups du livre blanc, afin d\u2019obtenir des visuels r\u00e9alistes et attractifs pour la promotion marketing.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca8b45f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"ca8b45f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"683\" src=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/wordpress-elementor-logo-.jpg\" class=\"attachment-full size-full wp-image-20008\" alt=\"\" title=\"\" srcset=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/wordpress-elementor-logo-.jpg 707w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/wordpress-elementor-logo--300x290.jpg 300w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/wordpress-elementor-logo--12x12.jpg 12w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">WordPress <\/h3><p class=\"elementor-image-box-description\">Canva a servi \u00e0 concevoir la mise en page compl\u00e8te : structure, typographies, couleurs, visuels et style du livre blanc pour un rendu professionnel et coh\u00e9rent.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d3c3d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"d8d3c3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/adobeAcrobat.webp\" class=\"attachment-full size-full wp-image-20009\" alt=\"\" title=\"\" srcset=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/adobeAcrobat.webp 1000w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/adobeAcrobat-300x300.webp 300w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/adobeAcrobat-150x150.webp 150w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/adobeAcrobat-768x768.webp 768w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/adobeAcrobat-12x12.webp 12w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Adobe<\/h3><p class=\"elementor-image-box-description\">Le PDF a \u00e9t\u00e9 export\u00e9 en haute qualit\u00e9, optimis\u00e9 pour le web et pr\u00eat pour le t\u00e9l\u00e9chargement, avec une mise en page coh\u00e9rente, lisible et parfaitement structur\u00e9e.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c483447 elementor-widget elementor-widget-heading\" data-id=\"2c483447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nombre total de pages.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a9a117 elementor-widget elementor-widget-text-editor\" data-id=\"13a9a117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"178\" data-end=\"689\">Le livre blanc final compte <strong data-start=\"234\" data-end=\"246\">42 pages<\/strong>, enti\u00e8rement repens\u00e9es et enrichies pour transformer un document statistique dense en un support premium et lisible. Chaque section a \u00e9t\u00e9 structur\u00e9e avec des graphiques, tableaux comparatifs, donn\u00e9es cl\u00e9s et encadr\u00e9s pour faciliter l\u2019analyse. La mise en page int\u00e8gre une couverture moderne, un sommaire clair, des chapitres hi\u00e9rarchis\u00e9s, des transitions visuelles et une quatri\u00e8me de couverture pens\u00e9e pour la conversion et le t\u00e9l\u00e9chargement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-260c4e3c e-con-full e-flex e-con e-child\" data-id=\"260c4e3c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56fb6559 elementor-widget elementor-widget-heading\" data-id=\"56fb6559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De rapport brut \u00e0 un livre blanc strat\u00e9gique : valorisation du Benchmark Achats 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ef6f83 elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"12ef6f83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-lemon\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M484.112 27.889C455.989-.233 416.108-8.057 387.059 8.865 347.604 31.848 223.504-41.111 91.196 91.197-41.277 223.672 31.923 347.472 8.866 387.058c-16.922 29.051-9.1 68.932 19.022 97.054 28.135 28.135 68.011 35.938 97.057 19.021 39.423-22.97 163.557 49.969 295.858-82.329 132.474-132.477 59.273-256.277 82.331-295.861 16.922-29.05 9.1-68.931-19.022-97.054zm-22.405 72.894c-38.8 66.609 45.6 165.635-74.845 286.08-120.44 120.443-219.475 36.048-286.076 74.843-22.679 13.207-64.035-27.241-50.493-50.488 38.8-66.609-45.6-165.635 74.845-286.08C245.573 4.702 344.616 89.086 411.219 50.292c22.73-13.24 64.005 27.288 50.488 50.491zm-169.861 8.736c1.37 10.96-6.404 20.957-17.365 22.327-54.846 6.855-135.779 87.787-142.635 142.635-1.373 10.989-11.399 18.734-22.326 17.365-10.961-1.37-18.735-11.366-17.365-22.326 9.162-73.286 104.167-168.215 177.365-177.365 10.953-1.368 20.956 6.403 22.326 17.364z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSecteur\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAchats &amp; procurement \u2022 Analyse salariale \u2022 Benchmark RH pour fonctions achats\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3729bf elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"6c3729bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-handshake\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M519.2 127.9l-47.6-47.6A56.252 56.252 0 0 0 432 64H205.2c-14.8 0-29.1 5.9-39.6 16.3L118 127.9H0v255.7h64c17.6 0 31.8-14.2 31.9-31.7h9.1l84.6 76.4c30.9 25.1 73.8 25.7 105.6 3.8 12.5 10.8 26 15.9 41.1 15.9 18.2 0 35.3-7.4 48.8-24 22.1 8.7 48.2 2.6 64-16.8l26.2-32.3c5.6-6.9 9.1-14.8 10.9-23h57.9c.1 17.5 14.4 31.7 31.9 31.7h64V127.9H519.2zM48 351.6c-8.8 0-16-7.2-16-16s7.2-16 16-16 16 7.2 16 16c0 8.9-7.2 16-16 16zm390-6.9l-26.1 32.2c-2.8 3.4-7.8 4-11.3 1.2l-23.9-19.4-30 36.5c-6 7.3-15 4.8-18 2.4l-36.8-31.5-15.6 19.2c-13.9 17.1-39.2 19.7-55.3 6.6l-97.3-88H96V175.8h41.9l61.7-61.6c2-.8 3.7-1.5 5.7-2.3H262l-38.7 35.5c-29.4 26.9-31.1 72.3-4.4 101.3 14.8 16.2 61.2 41.2 101.5 4.4l8.2-7.5 108.2 87.8c3.4 2.8 3.9 7.9 1.2 11.3zm106-40.8h-69.2c-2.3-2.8-4.9-5.4-7.7-7.7l-102.7-83.4 12.5-11.4c6.5-6 7-16.1 1-22.6L367 167.1c-6-6.5-16.1-6.9-22.6-1l-55.2 50.6c-9.5 8.7-25.7 9.4-34.6 0-9.3-9.9-8.5-25.1 1.2-33.9l65.6-60.1c7.4-6.8 17-10.5 27-10.5l83.7-.2c2.1 0 4.1.8 5.5 2.3l61.7 61.6H544v128zm48 47.7c-8.8 0-16-7.2-16-16s7.2-16 16-16 16 7.2 16 16c0 8.9-7.2 16-16 16z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCollaboration\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tB2B \u2013 Professionnels des achats, directions achats, cabinets de conseil, managers &amp; acheteurs\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797b236b elementor-position-inline-start elementor-mobile-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"797b236b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-globe-americas\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111.03 8 0 119.03 0 256s111.03 248 248 248 248-111.03 248-248S384.97 8 248 8zm82.29 357.6c-3.9 3.88-7.99 7.95-11.31 11.28-2.99 3-5.1 6.7-6.17 10.71-1.51 5.66-2.73 11.38-4.77 16.87l-17.39 46.85c-13.76 3-28 4.69-42.65 4.69v-27.38c1.69-12.62-7.64-36.26-22.63-51.25-6-6-9.37-14.14-9.37-22.63v-32.01c0-11.64-6.27-22.34-16.46-27.97-14.37-7.95-34.81-19.06-48.81-26.11-11.48-5.78-22.1-13.14-31.65-21.75l-.8-.72a114.792 114.792 0 0 1-18.06-20.74c-9.38-13.77-24.66-36.42-34.59-51.14 20.47-45.5 57.36-82.04 103.2-101.89l24.01 12.01C203.48 89.74 216 82.01 216 70.11v-11.3c7.99-1.29 16.12-2.11 24.39-2.42l28.3 28.3c6.25 6.25 6.25 16.38 0 22.63L264 112l-10.34 10.34c-3.12 3.12-3.12 8.19 0 11.31l4.69 4.69c3.12 3.12 3.12 8.19 0 11.31l-8 8a8.008 8.008 0 0 1-5.66 2.34h-8.99c-2.08 0-4.08.81-5.58 2.27l-9.92 9.65a8.008 8.008 0 0 0-1.58 9.31l15.59 31.19c2.66 5.32-1.21 11.58-7.15 11.58h-5.64c-1.93 0-3.79-.7-5.24-1.96l-9.28-8.06a16.017 16.017 0 0 0-15.55-3.1l-31.17 10.39a11.95 11.95 0 0 0-8.17 11.34c0 4.53 2.56 8.66 6.61 10.69l11.08 5.54c9.41 4.71 19.79 7.16 30.31 7.16s22.59 27.29 32 32h66.75c8.49 0 16.62 3.37 22.63 9.37l13.69 13.69a30.503 30.503 0 0 1 8.93 21.57 46.536 46.536 0 0 1-13.72 32.98zM417 274.25c-5.79-1.45-10.84-5-14.15-9.97l-17.98-26.97a23.97 23.97 0 0 1 0-26.62l19.59-29.38c2.32-3.47 5.5-6.29 9.24-8.15l12.98-6.49C440.2 193.59 448 223.87 448 256c0 8.67-.74 17.16-1.82 25.54L417 274.25z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPays\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tFrance \u2022 International (Europe \/ Afrique du Nord)\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a05655 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"55a05655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-toolbox\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.63 214.63l-45.25-45.25c-6-6-14.14-9.37-22.63-9.37H384V80c0-26.51-21.49-48-48-48H176c-26.51 0-48 21.49-48 48v80H77.25c-8.49 0-16.62 3.37-22.63 9.37L9.37 214.63c-6 6-9.37 14.14-9.37 22.63V320h128v-16c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v16h128v-16c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v16h128v-82.75c0-8.48-3.37-16.62-9.37-22.62zM320 160H192V96h128v64zm64 208c0 8.84-7.16 16-16 16h-32c-8.84 0-16-7.16-16-16v-16H192v16c0 8.84-7.16 16-16 16h-32c-8.84 0-16-7.16-16-16v-16H0v96c0 17.67 14.33 32 32 32h448c17.67 0 32-14.33 32-32v-96H384v16z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tExpertises\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t<ul>\n  <li>Refonte compl\u00e8te du livre blanc (mise en page + structuration)<\/li>\n  <li>Cr\u00e9ation d\u2019un design professionnel &amp; \u00e9ditorial (couverture + 4\u1d49 de couverture)<\/li>\n  <li>Organisation du contenu et hi\u00e9rarchisation des donn\u00e9es statistiques<\/li>\n  <li>Int\u00e9gration de graphiques, visuels, pictogrammes et tableaux comparatifs<\/li>\n  <li>Harmonisation typographique et modernisation visuelle<\/li>\n  <li>Cr\u00e9ation de mockups marketing pour la promotion du livre<\/li>\n  <li>Optimisation pour t\u00e9l\u00e9chargement web &amp; diffusion multi-supports<\/li>\n  <li>Mise en place d\u2019une landing page d\u00e9di\u00e9e avec extrait du livre &amp; formulaire de conversion<\/li>\n<\/ul>\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2877a9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7f2877a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs elementor-animation-grow\" href=\"https:\/\/apprendre-les-achats.fr\/benchmark-salaires-2025\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir le livre blanc<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20b26b6e e-flex e-con-boxed e-con e-parent\" data-id=\"20b26b6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3045d2ad e-con-full e-flex e-con e-child\" data-id=\"3045d2ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7340afc6 elementor-widget elementor-widget-heading\" data-id=\"7340afc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le resultat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc74256 elementor-widget elementor-widget-text-editor\" data-id=\"7bc74256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"111\" data-end=\"406\">Le livre blanc final compte <strong data-start=\"139\" data-end=\"151\">42 pages<\/strong>, enti\u00e8rement modernis\u00e9es et structur\u00e9es pour transformer un document brut en un support premium et agr\u00e9able \u00e0 lire. Graphiques retravaill\u00e9s, sommaire clair, visuels int\u00e9gr\u00e9s et mise en page professionnelle : le contenu gagne en lisibilit\u00e9 et cr\u00e9dibilit\u00e9.<\/p><p data-start=\"408\" data-end=\"585\">Le livre blanc est d\u00e9sormais pr\u00eat pour un usage marketing efficace :<br data-start=\"476\" data-end=\"479\" \/>\u2013 diffusion sur une landing page d\u00e9di\u00e9e,<br data-start=\"519\" data-end=\"522\" \/>\u2013 partage dans des newsletters et campagnes de lead generation.<\/p><p data-start=\"587\" data-end=\"693\">Des <strong data-start=\"591\" data-end=\"612\">mockups r\u00e9alistes<\/strong> (3D, bureau, mise en situation) viennent renforcer la valeur per\u00e7ue du document.<\/p><p data-start=\"695\" data-end=\"826\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"695\" data-end=\"708\">En bref :<\/strong> un livre blanc clair, moderne et attractif, parfaitement align\u00e9 avec l\u2019identit\u00e9 de la marque et con\u00e7u pour convertir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b342f22 e-con-full e-flex e-con e-child\" data-id=\"3b342f22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38e0418 elementor-widget elementor-widget-image\" data-id=\"38e0418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/3-1.jpg\" class=\"attachment-full size-full wp-image-20020\" alt=\"\" srcset=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/3-1.jpg 1024w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/3-1-300x200.jpg 300w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/3-1-768x513.jpg 768w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/3-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cab2c89 e-flex e-con-boxed e-con e-parent\" data-id=\"2cab2c89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\n\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\n\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f0ef2e9 e-con-full e-flex e-con e-child\" data-id=\"4f0ef2e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35a9aaa4 elementor-widget elementor-widget-heading\" data-id=\"35a9aaa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visualisez le r\u00e9sultat final<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4368fdfa elementor-widget elementor-widget-heading\" data-id=\"4368fdfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Une landing page d\u00e9di\u00e9e <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d412bc2 elementor-widget elementor-widget-image\" data-id=\"1d412bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/Livra-blanc-benchmark-Achat-Ala-1.jpg\" class=\"attachment-full size-full wp-image-20028\" alt=\"\" srcset=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/Livra-blanc-benchmark-Achat-Ala-1.jpg 1024w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/Livra-blanc-benchmark-Achat-Ala-1-300x200.jpg 300w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/Livra-blanc-benchmark-Achat-Ala-1-768x513.jpg 768w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/Livra-blanc-benchmark-Achat-Ala-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73255c1 elementor-widget elementor-widget-heading\" data-id=\"73255c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Voici le livre blanc en images<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d197075 e-con-full e-flex e-con e-child\" data-id=\"1d197075\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15c91d0e e-con-full e-flex e-con e-child\" data-id=\"15c91d0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b174b7 elementor-widget elementor-widget-image\" data-id=\"7b174b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/4-1.jpg\" class=\"attachment-full size-full wp-image-20021\" alt=\"\" srcset=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/4-1.jpg 1024w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/4-1-300x200.jpg 300w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/4-1-768x513.jpg 768w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/4-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-646aba9b e-con-full e-flex e-con e-child\" data-id=\"646aba9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13fb67c9 elementor-widget elementor-widget-image\" data-id=\"13fb67c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/2-1.jpg\" class=\"attachment-full size-full wp-image-20019\" alt=\"\" srcset=\"https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/2-1.jpg 1024w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/2-1-300x200.jpg 300w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/2-1-768x513.jpg 768w, https:\/\/flowragency.com\/wp-content\/uploads\/2025\/11\/2-1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De rapport brut \u00e0 un livre blanc strat\u00e9gique : valorisation du Benchmark Achats 2025 Pour cette \u00e9dition 2025, l\u2019objectif \u00e9tait de transformer un rapport m\u00e9tier dense en un livre blanc clair, moderne et exploitable par les professionnels des achats. Le document d\u2019origine, riche mais peu structur\u00e9 visuellement, n\u00e9cessitait une mise en forme premium afin de [&hellip;]<\/p>\n","protected":false},"featured_media":19998,"menu_order":0,"template":"elementor_header_footer","categories":[],"class_list":["post-19892","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/latest-works\/19892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/latest-works"}],"about":[{"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":95,"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/latest-works\/19892\/revisions"}],"predecessor-version":[{"id":20407,"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/latest-works\/19892\/revisions\/20407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/media\/19998"}],"wp:attachment":[{"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/media?parent=19892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flowragency.com\/en\/wp-json\/wp\/v2\/categories?post=19892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}