{"id":10569,"date":"2022-05-02T12:47:20","date_gmt":"2022-05-02T12:47:20","guid":{"rendered":"https:\/\/flowragency.com\/?p=10569"},"modified":"2023-03-01T08:48:51","modified_gmt":"2023-03-01T08:48:51","slug":"outils-redaction-web","status":"publish","type":"post","link":"https:\/\/flowragency.com\/en\/outils-redaction-web\/","title":{"rendered":"Web writing: 12 essential tools to learn to write in 2022"},"content":{"rendered":"

Did you know that you have less than 3 seconds to convince users to stay on your page? Have you ever visited an online store and abandoned the shopping cart because of a few grammatical errors or a poor message? It happens every day and on many sites! This is one of the reasons why <\/span>web writing is crucial for any business<\/b>. Your message is the first thing your audience sees, it's the virtual handshake you give to anyone who arrives on your website.\u00a0<\/span><\/p>\n

If you're reading this, you probably know that online,<\/span> the content is important<\/b>. However, this does not make you a writer, nor does it help you write perfectly, or develop your imagination to create relevant content. Writing for the web is the subject of a <\/span>best practice<\/b> that can be learned: inserting tags, structuring your texts, highlighting certain content, using bulleted or numbered lists... there are many web writing techniques!<\/span><\/p>\n

Writing text for the web can be learned! The good news is that you can <\/span>be accompanied throughout your web writing by numerous tools that will allow you to improve the quality of your writing<\/b> !\u00a0<\/span><\/p>\n

In this article, we will see why <\/span>content is an essential part of a good marketing strategy<\/b> and what are <\/span>best practices in web writing<\/b>. Read on to learn how to write and discover the <\/span>12 writing tools<\/b>We've got a lot of other things going on in the world of Chrome, software and extensions that we like to use on a daily basis to write great content.<\/span><\/p>\n

\"12<\/p>\n

The importance of a good text<\/span><\/h2>\n

Marketers consider that <\/span>Text is as important as customer service or sales. <\/b>He has the <\/span>power to sell a product while being subtle<\/b>. Any business, especially online, can benefit from a well-written, well-thought-out, quality text - it just needs work! <\/span>Any text published by your brand must respect your voice, your identity, your values and be easily understood by the people you target<\/b> with your content.\u00a0<\/span><\/p>\n

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According to the American advertising pioneer, about the text <\/span>Leo Burnett <\/span><\/a>Keep it simple. Make it memorable. Make it fun to look at. Make it fun to read.\"<\/span><\/p>\n

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Neville Medhora, owner of Kopywriting Kourse<\/span><\/a>When asked what skills copywriters should learn that will be useful in the next five or ten years, he said: Yes, it's an interesting discussion.\u00a0<\/span><\/p>\n

\"I think learning how to manipulate computers is the most important skill of the future. I think everything is becoming a little bit more automated and so learning to do at least a WordPress website is going to take you a long way. I always tell writers, 'If all you know how to do is produce text on a Google Docs, you're screwed because that skill is not as important anymore.'\"\u00a0<\/span><\/p>\n

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A text <\/span>well written is more likely to be read and appreciated<\/b> by Internet users. On the other hand, an editorial web optimized both in<\/a> the substance and in the form will be <\/span>more easily readable and therefore indexable<\/b> by search engines, which contributes to a better referencing.\u00a0<\/span><\/p>\n

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Your text is part of your brand image\u00a0<\/b><\/h3>\n

Any content you post on websites or social media should be consistent with the tone of your brand or business. <\/span>Your tone should be consistent with your overall oral and written communication and the image you wish to convey<\/b>.\u00a0<\/span><\/p>\n

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If you are used to addressing your audience in a formal way, your posts should be formal too; on the other hand, if you are a young and dynamic company that advocates promiscuity, you can easily address your readers in your content. You must therefore learn to <\/span>write and communicate in a consistent manner<\/b>.<\/span><\/p>\n

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Say no to jargon! Content must be understood by non-experts\u00a0<\/b><\/h3>\n

\"minions<\/p>\n

Think that you may be addressing an audience that does not know your product or offer in detail, or that does not have the vocabulary and all the associated jargon. It is therefore essential to <\/span>be clear and simplify your messages<\/b>.\u00a0<\/span><\/p>\n

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English speakers use two expressions that I really like: \"dumb it down\" and \"keep it simple\". In other words, simplify things!\u00a0<\/span><\/p>\n

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Your message must be clear so that every potential customer can understand it, regardless of their prior knowledge of your product or service.<\/b> Using an overly technical lexical field is a common mistake. Do your research and make sure everyone understands your content, make it <\/span>accessible and informative<\/b>.<\/span><\/p>\n

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Keep your target audience in mind when writing for the web<\/b><\/h3>\n

Part of a writer's job is to <\/span>researching the brand they are writing for, studying the audience<\/b> is one of the most important things to do before you start writing. By getting to know the target audience, you will be able to<\/span>adjust the content<\/b> to the latter, making it more relevant and appropriate.<\/span><\/p>\n

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Why?\u00a0<\/span><\/p>\n

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Because in any communication, it is essential to<\/span>address its audience in a way that is appropriate, understandable and in line with its values.\u00a0<\/b><\/p>\n

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Let me give you an example:\u00a0<\/span><\/p>\n

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You want to promote a new hearing device for the elderly and hard of hearing. You will need to adapt your tone to this audience. You should use a voice that is empathetic, supportive, understanding and respectful.\u00a0<\/span><\/p>\n

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Two possible versions of your message:\u00a0<\/span><\/p>\n

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