GDA – Global DMC Alliance is a network of Destination Management Companies (DMCs) specializing in the Meetings, Incentives, Conferencing, Exhibitions (MICE) industry.
They underwent a website redesign in 2017 but didn’t have the expected result or reach their target audience as much as they knew they could. They approached us mid November 2018 for an audit and a new website, which was launched end of January 2019.
Key achievements (Feb-May 2019)
- Users increase 38.7 per cent
- New users visiting site 85.9 per cent
- Session increase 22.6 per cent
- Bounce rate decreased by 76.7 per cent
- Time spent on website 19.3 per cent increase