We merged and redistributed the existing content to create a cohesive structure. Because there was too little information available, we search the web and existing socials for testimonials and pictures, as well as asked Dr. Royston to write down some content, including a team presentation to give a human face to the practice.
Images were resized and optimized, the structure was clarified, new, high-quality pictures were inserted, the Instagram feed was integrated directly to the site, and multiple calls to action to book were inserted on the page.
We also integrated a dynamic new client onboarding form to save time for both pet owners and Dr. Royston. Pet owners used to have to spend 10 minutes upon arrival filling a detailed form, which was time taken out of appointments and home visits. With the new online onboarding form, Daphne Royston now receives all necessary info about pets and their owners before they come in and saves precious time in her day.