After 2 years promoting Tawacovoiturage, the first version of Cardating which was a carpooling platform dedicated to events. The startup, despite a community of more than 10,000 users and partnerships with many festivals in France, had difficulty finding an interesting business model. The booming sharing economy and especially the presence of the BlaBlacar unicorn made it difficult for the website to penetrate the French market. After many months of brainstormings, the Tawacovoiturage team, Loic Moncany & Marc Boulet, decided to improve the carpooling product dedicated to events in an application dedicated to affinity carpooling.
Read the case study