Do you work in the online content industry? If so, you may have noticed that certain articles appear all over the place when you perform various searches on a particular topic.
Don't think of them as ordinary articles. They're what we call complete articles: those that cover all aspects of a subject and answer all the questions readers might have.
In this blog post, I'm going to share with you the practical steps you need to take to write such comprehensive articles. But first, let me explain why these articles perform so well on search engines.
Why do complete articles perform so well?
The reason is simple: search engines like Google like detailed content. What's more, the more in-depth your articles are, the more naturally keywords will be integrated into them.
And you know what?
The more keywords you have, the more likely your articles are to appear in search results. And once they started appearing in the top search results, readers were drawn to them. Because they promise to have everything they need in one place.
But keep one thing in mind. Full articles aren't just about writing more words. I mean increasing the word count. They're about being more strategic, like :
- Search for what already exists
- Finding gaps
- Present the latest and most interesting information
Steps for writing a complete article
Now that you've got an idea of what full articles are, let's talk about how to write one. Below, I've shared the steps you need to follow to write one that will help you attract more visitors.
1. Search for top-ranked articles
To write a complete and truly relevant article, the first step is to research existing content. Try to find content that readers already find useful.
Here's how.
Google the topic you want to write about. Open all the articles ranked on the first page. Because these are the articles that, according to the search, have the best answers that users are looking for.
After opening them, start observing their patterns, such as the type of content they offer. Also, observe whether the articles listed at the top are step-by-step guides, lists or in-depth analyses. In addition, pay attention to elements such as :
- Securities
- Subtitles
- Key words
- General structure
To take things a step further, I recommend the use of SEO tools on platforms such as Ahrefs and SEMrush. They'll help you find the keywords for which these articles rank in the top positions. Make a note of these keywords, especially those that are questions, so that you can use them in your article.
2. Summarize content collected
Once you've collected your top-ranked articles, the next step is to combine, organize and refine them into a single article. Your goal should be to :
- Take every important piece of information
- Remove lint
To do this, start by looking at the way other items are organized. Look for elements such as :
- Are they divided into sections and subsections?
- Did they use bullets or lists of numbers?
- Are there any examples included?
- Have they added FAQs?
Make a list of these elements for each item, compare them and try to combine them into a single image. To do this:
- Group similar ideas together. For example, if all the articles explain the same point, group them together in a single section.
- Note the unique information separately. If one article contains FAQs and another does not, you should consider adding them.
Keep one thing in mind when doing this. Don't repeat sections. Consider repetition the enemy of your article. Search engines also don't like to rephrase the same ideas on a single page over and over again.
Use tools such as Summarizing a text or similar options to condense long sections and remove unnecessary repetition. Simply paste the content into the tool and it will provide a concise, easy-to-integrate summary.
For example, if two articles describe in detail the same step in baking a cake, Text Summaries can summarize the key points, saving you time and effort.
3. Understanding the structure
Before you start writing, here are a few best practices:
- Start with a convincing introduction
- Logical information flow
- Divide content into easily digestible headings
- Titles and subtitles must be descriptive
- Use short paragraphs
- Add bullets and lists
- Add tables (if possible).
- Add infographics
- Integrate videos
- Using screenshots
- Use lots of white space
4. Time to write: bring your article to life
You've now gathered and organized all the essential information. Now it's time to start writing and give your content a real impact. added value. It's at this stage that your creativity and expertise must shine.
Your goal? To write an article that is :
✅ Staff Bring your own touch and make your voice heard.
✅ Complete : Don't leave any question unanswered, get to the bottom of it.
✅ Up to date : Incorporate the latest trends, figures and references.
✅ Engaging Make readers want to stay and interact with your content.
🔹 Add your perspective and expertise
Don't just rephrase existing information. Share your unique viewpointyour knowledge and your own experience. That's what will set your content apart and make it truly unique. useful and original.
🔹 Write naturally and fluently
Imagine you're explaining the subject to a friend. Use clear, simple, dynamic language. Avoid complex language and unnecessary jargon. The more your article easy to readthe further your readers will go.
🔹 Add anecdotes and concrete examples
The personal stories and experiences make your content more lively and help readers identify with it. You can illustrate your words with real-life cases, mistakes to avoid or inspiring success stories.
🔹 Structure your text for maximum impact
A good article doesn't have to be a block of indigestible text. Think :
- Clear titles and subtitles (H2, H3, H4).
- Short, punchy sentences.
- Bulleted lists to prioritize information.
- White spaces to aerate reading.
- Tables, images and infographics to enrich content visually.
👉 Bonus tip: Read your article aloud after writing it. This will help you spot long sentences or awkward turns of phrase.
By applying these tips, you will not only ensure that your content is qualitybut also a pleasant reading experience that will retain your visitors and improve your SEO. So grab your keyboard and start writing an article that will make all the difference!
Bonus tip
Remove obsolete information. It can damage your credibility. Replace old statistics with more recent ones to keep your article relevant and useful. Don't forget to link them.
For example:
For example, if the article contains phrases such as "In 2015, mobile users accounted for ______ % of web traffic", you need to replace them with the latest available statistics. For example, you could write "In 2025, smartphone users will account for more than _________ % of global web traffic".
5. Add missing sections
After you've finished the first draft, look back and see if you can find room for a missing section. Look for gaps in content. Observe:
- Are there any unanswered questions?
- Do they omit certain details or fail to provide a complete overview of the subject?
- Are examples included?
- Does the article include a summary or FAQ section?
If any questions are missing, please add them. For example, if the FAQ section is missing, add it. Search for other questions on the subject using tools like AnswerThePublic. Select the ones you haven't yet used in your article, but which are relevant to the topic. Add them to your article.
Also, check if there's room for a quick summary at the beginning. If so, consider adding one at the beginning. This is considered good practice for targeting featured extracts. Try to keep it under 50 words.
6. Optimize the readability and ergonomics of your article
Good content is more than just the information it contains, its format and presentation are just as important. A well-structured, easy-to-read article increases the time spent on the page and improves SEO. Here are a few essential rules to maximize the readability of your article:
✅ Make your text airy and easy to read
🔹 Use short paragraphs (3-4 lines maximum).
🔹 Integrate bulleted lists and numbering to structure your ideas.
🔹 Put in fat important information to catch the reader's eye.
🔹 Add white spaces to avoid a "wall of text" effect that's tiring to read.
✅ Use visual elements to enrich your content
A good article is more than just the text. Add images, graphics and videos to make your content more interactive and captivating.
✔️ Images and infographics They can be used to synthesize complex information.
✔️ Screenshots ideal for illustrating a tutorial or technical explanation.
✔️ Integrated videos They increase time spent on the page and encourage engagement.
✔️ Quotes and sidebars Useful for highlighting key points or statistics.
✅ Take care with typography to enhance the user experience
🔹 Give preference to a legible font and a comfortable text size.
🔹 Make sure that the text and background colors are consistent. good contrast.
🔹 Check the display of your item on mobile An article that's difficult to read on a smartphone will lose visitors.
By optimizing the layout and ergonomics of your article, you'll make it easier to read, capture the attention of web users and increase your retention rate.
7. Promote and distribute your article to maximize its impact
Have a quality article is not enough: it must also be read and share. Here are some strategies for boost your visibility and generate traffic.
✅ Share your article on social networks
- Broadcast it on LinkedIn, Twitter, Facebook, Instagram and Pinterest depending on your target audience.
- Add attractive visuals and an eye-catching excerpt to encourage clicks.
- Encourage sharing by integrating share buttons. social sharing directly in your article.
✅ Optimize your article for search engine optimization (SEO)
✔️ Add a catchy title with keywords strategic.
✔️ Write a meta description that makes you want to click.
✔️ Use internal links to link your article to other content on your site.
✔️ Publish your article on Google My Business to attract local traffic.
✅ Send it to your email list
- Integrate your article into your newsletter to inform your subscribers.
- Offer a exclusive added value (PDF checklist, case study, downloadable bonus)
- Use a powerful email subject to maximize opening rates.
✅ Transform your article into multiple formats to reach more people
🎥 Create a short video and post it on YouTube or TikTok.
🎙️ Turn it into a podcast for those who prefer listening to reading.
📑 Make a LinkedIn post in carousel format with the article's key points.
📜 Write a Twitter thread by summarizing each section in an engaging tweet.
By combining these distribution strategies, your article will benefit from a large audienceThis will increase your SEO and attract a maximum number of visitors to your site.
Take action and create complete articles that perform 🚀
Writing a complete article is not just a matter of lining up as many words as possible. It's about researching, structuring and optimizing your content to meet readers' expectations and the requirements of search engines. Well-constructed content attracts more visitors, improves your online visibility and positions you as a reference in your field.
So don't let your articles go unnoticed! Apply these best practices now Analyze existing content, identify gaps, structure your ideas carefully and bring real added value to your audience.
🔥 It's up to you! Test these strategies on your next article and see how it ranks on Google. Need a helping hand to optimize your content and boost your traffic? Contact me and let's work together on a high-performance content strategy! 💡
FAQ : Write a complete article to attract more visitors
1. What is a complete article in web copywriting?
A comprehensive article is a detailed piece of content that covers all aspects of a topic, answering the reader's main questions. It is structured, optimized for SEO and designed to provide an exhaustive response to user queries.
2. Why is a complete article better for SEO?
Search engines, especially Google, favor in-depth, information-rich content. A complete article naturally contains several keywords, covers the subject exhaustively and is more likely to appear at the top of search results.
3. What is the ideal length of an SEO-optimized blog post?
The ideal length depends on the subject, but in general :
- A short article (500-800 words) is suitable for simple subjects.
- An intermediate article (1000-1500 words) allows you to delve deeper into a subject.
- A complete article (2000+ words) is recommended for optimal SEO and better reader engagement.
4. How do you structure a blog post to make it effective?
A good blog post must respect this structure:
- Catchy introduction (presentation of the subject and promise of value).
- Organized development into sections and subsections with headings and subheadings (H2, H3, H4).
- Concrete examples and figures to back up our words.
- Short, airy paragraphs with bulleted lists for easy reading.
- Clear conclusion with a summary and a call to action.
5. How do I get ideas for blog posts?
To find relevant ideas, use :
- Google Suggest (automatic suggestions in the search bar).
- AnswerThePublic to identify frequently asked questions.
- SEO tools like SEMrush and Ahrefs to analyze popular keywords.
- Forums and Facebook groups to identify the issues facing your target audience.
6. How to identify gaps in competing products?
- Analyze articles that rank well on Google.
- Identify poorly developed topics or obsolete information.
- Check if concrete examples or case studies are missing.
- Observe whether FAQ sections or infographics could be added to enrich your article.
7. What mistakes should be avoided when writing a full article?
- Repeating the same ideas several times.
- Lack of structure and clarity.
- Neglecting updates information and sources.
- Forgetting to optimize for SEO (tags, keywords, internal links).
- Don't make the article interactive (add visuals, videos, tables).
8. How to optimize a complete article to improve its SEO?
- Use the right keywords naturally.
- Place internal and external links to reinforce the authority of the content.
- Optimizing meta tags (title, description, URL).
- Add images and optimize them with ALT tags.
- Ensuring legibility with short sentences and clear language.
9. How long does it take to write a full blog post?
Writing time depends on the complexity of the subject and your level of expertise. On average :
- Research and planning : 2 to 4 hours
- Editor: 4 to 8 hours
- Proofreading and SEO optimization : 1 to 2 hours
An item can therefore take a whole day to be written efficiently.
10. How often should I publish blog posts for good SEO?
Ideally, publish at least one article per week to maintain a good rhythm and promote SEO. Regularity is more important than quantity, so it's better to publish one well-crafted article per week rather than several botched articles.
11. Should I update an article after publication?
Yes, it's an excellent practice! Google appreciates updated content with recent information. Think about :
- Update statistics and figures.
- Add new sections or FAQ if necessary.
- Replace broken links.
- Re-optimize keywords in line with current trends.
