FAQ

The most
frequently asked questions

Understand together.

Wordpress has 2 versions: a paid version dedicated to the creation of blogs and a free version, which requires more technical skills, and without monthly subscription. We are working on the latter. 



All our sites are built on a development server, that is to say a third party server, not linked to your company's domain name.

 

This allows us to build safely with optimal performance, and in case a live site already exists, not to have to put a maintenance page during construction. However, we can put the site on the url of your choice from the beginning with a maintenance page coming soon.



All of our sites come with a custom login dashboard so you can easily access your content and learn how to manage our site. The dashboard also contains links to basic video training, as well as the option to purchase dedicated training on demand, trained directly on your site.

 

Click here to see an example of a custom dashboard

 

You can also request a 1 or 1 hour split screen training when you sign your quote.



We work with Cloudways, a cloud hosting company that allows us to have a fast site no matter where in the world it is accessed from. The monthly cost is 40 euros, and included in our maintenance package at 90? per month. You can subscribe to hosting alone or delegate this technical part entirely. In addition to managing your hosting and its renewal, we provide security, backups, updates and bug fixes for our customers who have subscribed to a maintenance package.  



We use many paid extensions and plugins acquired over the months and years to build more efficiently and allow for many features. We support all licenses for site building and optimization addons. We also license Elementor Pro, the theme builder used to create attractive, dynamic and all screen size compatible visuals. We pay 1000? per year for this license and offer it for the first year when starting a project. The annual renewal fee is 50? per site.



Legal pages are mandatory and usually appear as links in the footer of your site. 

 

For a showcase site, you must include a legal notice, a privacy policy and a cookie policy 

For an ecommerce site you must also include shipping information and return policy.

 

Although not required, many sites also choose to include an FAQ in their footer. 



We take care of the integration of the provided content. 

 

As part of the RGPD compliance, we automatically generate a dynamic cookie policy based on the cookies collected on your site and can provide you with a sample privacy policy page in French and English for sites destined for France.

 

The legislation in force differs from one geographical area to another, we recommend that you call on legal professionals for the drafting of your documents, especially if your site has a varied geographical audience. 

 

We also work with a specialist who can take care of bringing your site up to standards for specific areas like Austria or California. 



A newsletter plugin is an email capture form on your website. It offers users to fill in their email address and store them in a list on the platform of your choice (such as Mailchimp, Active Campaign?)

 

We widely recommend to set up an email capture:

? Email marketing is THE marketing format that converts the most

? A list allows you to identify your users and learn more about them

? You don't have to set up a newsletter right away, you can for example create a freebie (= free content for your visitors that offers them value in exchange for their email) in order to build up your list of targeted prospects over time and be able to retarget them when you are ready

? A newsletter is a perennial source of traffic to your website and allows you to keep in touch with your customers and prospects

 

The newsletter plugin can be set up, technically and visually configured at the creation of the site but hidden at first according to your wishes. However, we can only recommend to set it up from the beginning to create a database from the start.



We integrate your content: you are the expert in your field. However, we will guide you step by step in its creation by indicating which elements are essential for an effective website. 

 

We also offer content improvement and editing services according to your needs and affinity with writing!

 

It is always best to include at least some unique images on your site, however we have an annual subscription to a premium image bank where we can source for you professional and high quality images to illustrate your site.



A keyword is the target query for which you are trying to rank your site content on search engines. In simple language, it's what users will type into the search bar to find you. 1 page = 1 main keyword and several secondary and/or long tail keywords. 

 

For your site to be well optimized, this keyword must be found in several places on your page, including in your url. In concrete terms, this means writing https://flowragency.com rather than https://monsite.com/a-proposthe key word here is coach san francisco. 

The optimization of the urls is done as soon as the site is built. In the case of a multilingual site, it is adapted to the language and the target request of each page in the source language.



The SEO Boost is a set of actions designed to quickly give visibility to a website. It is an option before going online to start on a good footing and allow search engines to see that the site is quality and well optimized, from its launch. 

 

The SEO boost involves both on-page SEO (keyword integration, writing optimized and right-sized title and meta tags, alt tags for images), as well as connecting to the right services that will allow the implementation of a long-term SEO strategy later on. The creation and connection of Google services such as Analytics and Search Console will allow to analyze the audience and the performance of each page and each keyword in a precise way, in order to adjust the site thereafter and to see in which direction to go in terms of content to progressively go up in the search results. 

 

Complementary to a good structural construction of the site, the SEO Boost is a launching action, a push put in place that does not exempt from working on its content creation and its SEO over time, but establishes a good foundation.

 

It is feasible in each language of the site as far as on-page SEO is concerned, and a main mango as far as images are concerned. The technical optimization is common to all languages. However, it is necessary to redo the keyword research for each target language.



No one can promise you the first page of Google, and even less immediately: SEO is a long term work, which is done over time and bears fruit with time. Depending on your sector of activity, the market, your budget and your competitors, you will position yourself more or less quickly. 

 

Typically, we recommend working on SEO over an initial period of 3 months. We cannot guarantee a time frame before the start. Search engine optimization requires a real strategy and takes time and effort to achieve results that are worthwhile. 

In the beginning, we target the right keywords for you to rank for, then we adapt as we go along. Each project is unique, each strategy too!
The advantage is that the results are long lasting if they are maintained regularly. 

Did you know that page 2 of Google is the best place to hide a corpse? That's why you can't miss a good SEO. Indeed the SEO : 

  • Will make you credible: If your website appears at the top, it means that you have gained the trust of Google so you can more easily gain the trust of your audience.  
  • It is your main source of traffic: choosing the right keywords will generate targeted and qualified traffic. 
  • Google rewards quality, putting the user first. Having a well ranked website means that you have thought about your content, your ergonomics and your loading time for both search engines and users. A good ranking is often a guarantee of a better user experience.
  • SEO is about the long term: You just have to apply good basic practices, (we are here to help you) and the results will grow and will allow you to stay ahead of your competitors. 

 

A good SEO strategy can take you from zero to a hundred and get you where you want to be!
 

It is essential to regularly update your site to keep it active and to engage new prospects.
A good website should have up-to-date information and content. In addition, Google regularly visits your site and compares the updated content with what was present before. A modified and well-maintained site gains in quality in the eyes of Google!

A website requires theme and extension updates. If you don't do them, your site will quickly become obsolete and some elements will not be displayed correctly anymore. 

 

We recommend making technical updates as well as content updates on a monthly basis to ensure that the site is functioning properly and that it rises in the search results. 

It is important to post regularly to stay active and offer value, share company news and keep your audience informed.
However, there are no precise figures in terms of publication frequency.
Ideally: 

  • Facebook: One to two posts per day, during the day. Posts are seen during office breaks.
  • Instagram: Once or twice a day: Wednesday is the best day for engagement on instagram! Publish in the evening, subscribers usually connect on their mobile in the evening. 
  • LinkedIn: At least twice a week. 
  • Blog posts: About two posts per week. 

 

The important thing is to post enough to stay visible and not to be forgotten, but not to post too much to avoid annoying your audience.

 

We generally recommend a minimum of 3 posts per week on Instagram with 3 stories per day, 3 Facebook and Linkedin posts per week and 1-2 blog posts per month. 

 

Depending on its size, the use or not of a template and its technical specificities, your website will take more or less time to create. A one-page website plus the legal pages, optimized for SEO and compliant with RGPD standards can be created in one to two weeks, a showcase site with ten pages in a month, and a large multilingual or e-commerce site in two to three months. 

Working with Flowr is above all a human adventure. It means choosing proximity, transparency and efficiency. We are used to accompanying each of our clients over time.
The Flowr team is flexible and totally bilingual.
Having traveled all over the world, we have an open mind and an understanding of the French, American and European markets. 

Good mood, productivity and passion are what will make your projects come to life with Flowr! 

This is the Roadmap of youryour project.

Phase 1

  • Validation of the proposal
  • Initial payment
  • Implementation of project management
  • Request for content, documents and access

Phase 2

  • Installation of test hosting and Wordpress
  • Theme setup and parameterization
  • Setting up the colors and the menu
  • Header and footer design 
  • Home page design
  • Validation meeting

Phase 3

  • Development of internal pages and design variations 
  • Integration of finalized and delivered content at project launch 
  • Visual feedback via Markup.io 
  • Validation meeting

Phase 4

  • RGPD compliance
  • Responsive adaptation of the pages to all screen sizes
  • Validation meeting

Phase 5

  • Test
  • Debugging
  • On line

We offer video training to teach you how to work on your website independently. If you wish it with signature of the contract, we can set up a personalized space on your site in which you will be able to find videos to guide you step by step in the modification and the evolution of your site. 

 

You can see an example of a custom WordPress dashboard here : 

https://www.loom.com/share/b735c6b6f23846669ad8774aeb1ba32b?sharedAppSource=personal_library 

 

If you want us to work on your website, we have maintenance packages or hourly services.

 

In case of urgent intervention, an emergency & weekend surcharge is applied. 

When your site is put online, we will provide you with your login and password that will allow you to access the administrator area. 

 

We will also make a short and simple video to guide you in your first steps to connect.

Your website and your content belong to you. You retain all rights to the content developed for you.

 

Flowr Agency retains the copyright on all documents and guides generated and can therefore reuse these documents according to Flowr Agency's needs.

The first reflex when looking for something is to look for it on the Internet. That's why it is essential to have a website. It is an essential investment and even more today!  

 

A few thoughts on whether you need a website: 

 

  1. Your website is an investment, not an expense. It will allow you to better communicate with your audience and get more appointments, more requests for quotes and make online sales.
  2. It is a showcase available at all times and accessible from anywhere.
  3. A website allows you to update your information easily.
  4. It is also a source of information for your prospects, patients or customers who would like to know more about you, your services or your products. 
  5. A well-referenced website will allow you to have an ever-growing clientele.
  6. Your website allows you to stay in touch in a certain way with your customers: thanks to frequent updates you are always connected with your audience.
  7. Your credibility will be enhanced by an online presence.
  8. A website allows you to improve your customer service, to create proximity and to be more reactive to requests.
  9. The statistics you collect via your website will allow you to better understand the behavior and expectations of your customers. 

Your logo is the mirror of your brand image. It allows everyone to identify you at a glance. We help you to create a logo that fits you and will speak to your audience, step by step. 

  1. Numbered proposals and graphic research (between 10 and 15 proposals)
  2. Preselection of logos (up to 3)
  3. Second phase of revisions: Refinement of the graphic identity, typography and adjustment of the colors and logo.
  4. Export to the desired formats (svg, png, jpg, eps).
  5. Creation of a complete graphic charter logo (color logo, black and white, positive logo, negative logo, favicon). Delivery in pdf file for use on your various media.
  6. Delivery (with source file).

The graphic identity enhances your brand and allows you to build an easily identifiable universe. A strong visual identity allows to mark the spirits and to differentiate from the others. 

The creation of the visual identity includes : 

  • Choice of colours
  • Font identification
  • The icons

Delivery of a graphic charter in pdf format or online for your future use.

The visual identity of your company is the vector of your brand and your message. It must be in adequacy with your values and your positioning and coherent on all your communication supports.

The establishment of an estimate is free.

During the call, you explain your project and your needs and we help you to establish the main lines of the specifications. 

From there, we will send you a first quotation adapted to your needs. 

We accept payment by :

  • Bank transfer
  • Blue card
  • Paypal

No, you don't need to prepare the content of your site before the first contact, we are also here to guide you on what you will need to provide us for an efficient, beautiful, well referenced, and well built site. 

 

 However, you will be asked to prepare your content at the start of the project for more efficiency. You will share the content and images you want to use in a Google Drive so we can build without having to bother you.

All our websites are responsive: they are designed and developed to adapt to all screen resolutions. 

 

Your website will therefore be available on computer, smartphone and tablet.

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