Making the essential clear: creating a clear, reassuring B2B brochure
Design of a professional sales brochure to present the Postumo solution to partners and professionals in the sector (insurers, banks, experts, personal services).
The aim was to transform a complex digital offering into a clear, educational and reassuring medium that could be used for both appointments and digital distribution.
Initial customer request.
Postumo wanted a structured, professional sales medium to present its B2B offering.
The main challenge was to make a complex and emotional subject accessible, while promoting the safety, usefulness and innovation of the platform.
The client was looking for :
- A clear, reassuring and educational brochure
- A modern, professional design in line with the Postumo identity
- A support that can be used in PDF, print and sales presentations
- Highlighting key figures, uses and partner benefits
Challenges
- Communicating a sensitive subject (transmission of personal information, death, support)
- Structuring a clear message for several professional targets
- Strike the right balance between emotion, education and business credibility
- Create a medium that is both informative and commercial, without overloading.
Solution provided
Flowr Agency has designed a complete, structured brochure, conceived as a genuine sales tool.
Actions implemented :
- Structuring the message into clear blocks (issues, figures, targets, benefits)
- Modern, reassuring editorial design
- Fluid layout with strong visual hierarchy
- Integration of key figures, pictograms and contextualized visuals
- Creation of realistic mockups to promote the brochure in real-life situations
The brochure has been designed for immediate use by Postumo teams.
Software used
Canva
Graphic design, layout, typography, colors
Photoshop
Creating and editing realistic mockups
Adobe
High-quality PDF export for web distribution and printing
Use & distribution
The brochure is used :
- B2B sales support
- At partner meetings
- Downloadable PDF
- In presentations, emails and sales approaches
- It serves as a teaching aid and a conversion lever.
Making the essential clear: creating a clear, reassuring B2B brochure
Sector
Digital services - End-of-life & information transmission - Secure B2B solutions
Collaboration
B2B - Insurers, mutual insurers, banks, asset managers, medical-social professionals
Country
France
Expertise
- Designing and structuring a B2B sales brochure
- Clear editorial design for a sensitive and complex offering
- Information hierarchy and visual pedagogy
- Creation of coherent print and digital media
- Professional layout and graphic harmonization
- Creating realistic mockups for sales presentations
- PDF export optimized for digital distribution and printing
- Communication support for sales teams and partners
The result
A professional, clear and impactful brochure, perfectly aligned with Postumo's image.
The support enables a better understanding of the offer, reassures partners and facilitates sales presentations, both physical and digital.
About the customer
Postumo is a secure platform that helps individuals and professionals anticipate, organize and transmit important personal information, in compliance with the strictest security standards.
The solution is aimed at a wide network of professionals committed to supporting their customers at key moments in their lives.
See the final result
A clear, high-impact B2B brochure
