+118%
of sales
+50%
of orders
+25%
Average basket
The Funky Fresh Project
A nice ethical and responsible e-commerce shop selling sewing and knitting, creative tutorials and organizing workshops that needed a big facelift!
Key results
The challenges.
⚠️Slow ecommerce website
⚠️Extension WooCommerce outdated that no longer allowed to add new products
⚠️Structure and product descriptions not optimized for SEO.
⚠️ Loss of leads and sales
⚠️ No social proof or guarantees on the site
⚠️ Many visual bugs to fix
⚠️ Sporadic social media posts lacking consistency
The solutions.
- A brand new eShop based on an existing design but built with modern tools, combining technical skills and new content
- Optimization of header, footer, navigation, social proof and graphics, addition of a messaging chat, correction of all visual bugs
- 60 product descriptions optimized for SEO
- Optimization of the referencing of pages, categories and products
- Re-engaging the community on Instagram by posting 3 times a week and interacting
The Funky Fresh Project
Sector
E-commerce
Collaboration
B2B
Country
France
Expertise
- WordPress website creation
- Marketing strategy
- Editorial
- Referencing
- Optimization
- Instagram account management and training
The results.
In 3 months:
Monthly organic traffic : +94%
Organic keywords : +32% (306 keywords)
New backlinks : +16% (33 won)
Total sales : +118%
Net sales : +88%
Orders : +50%
Number of products sold : +30%
Average basket : +25%
