GDA -Complete redesign and SEO audit
The project consisted of a complete overhaul of the GDA (Global DMC Alliance), an international alliance of DMC agencies specializing in destination management for corporate events. The old site, created six years ago, had become technically obsolete, inflexible and difficult to maintain.
GDA wanted a more modern, intuitive and high-performance site, capable of reflecting the graphic universe of the trip and facilitating the autonomy of in-house teams.
The objectives.
There are a number of objectives for this site, including :
- Modernize the interface and user experience.
- Enable autonomous management by in-house teams.
- Improving natural referencing for positioning on international queries ("DMC + country").
- Building a sustainable SEO basis with a strategic content plan and appropriate training.
- Set up a scalable multilingual architecture.
The challenges.
- Taking over a site designed with WP Bakery and an old, difficult-to-maintain theme.
- Ensuring SEO transfer to a new domain name, with no loss of data or indexing.
- Create a structure optimized multilingualism (formerly static landing pages) for an international audience.
- Train a non-technical team in SEO web writing and the use of tools such as Rank Math and theGenerative AI.
The solutions.
- SEO and competitive audit to define keyword opportunities.
- WordPress website development with ElementorGDA's graphic codes.
- Complete page redesign (welcome, partners, destinations) with a strong emphasis on visual content.
- Creation of a native multilingual structure with future integration of FR, ES, EN versions.
- 301 redirect plan to protect the existing.
- Delivery of a beginner's SEO training guide with Rank Math + AI tutorials.
- Animation of a customized training "How to reach the first page of Google thanks to AI".
The Earnings / Value generated.
- Complete autonomy the GDA team on adding new DMC partners and publishing content.
- Brand image modernization via a sober, elegant design, faithful to the black and pink visual identity.
- Technical improvements of the site: speed, mobile accessibility, natural referencing, security.
- Solid SEO foundationincluding keyword strategy, redirects, 12-month content plan and full training.
- Smooth transition to a new domain name : gda-dmc.comwith no loss of traffic or positioning.
GDA- complete overhaul of the website
Sector
Business tourism / International DMC
Collaboration
B2B - Global network
Country
France / World
Expertise
- Multilingual WordPress redesign with Elementor
- Domain migration & SEO redirects
- SEO copywriting & editorial plan 12 months
- Simple, modern UX/UI design
- Rank Math & Generative AI training
- Technical & semantic SEO structure
- Complete team autonomy
- Educational support & outboarding
The results.
- Launch of the new gda-dmc.comfaster, more intuitive, more visual.
- 100 autonomous % teams in managing content, partners and articles.
- Increasing SEO visibility with optimized positioning on "DMC + country" queries.
- Improved user experience (UX) and navigation, especially on mobile devices.
- Setting up a structured content plan for the next 12 months.
In brief
This project illustrates a successful, strategic and sustainable redesignwhich goes far beyond a simple aesthetic change. GDA now has a modern, scalable, high-performance site and ready to support its international growth. Thanks to autonomous teams, a clear SEO strategy and high-performance tools, the alliance can now capitalize on digital to boost its visibility and attract new partners worldwide.
See by yourself.
A brand-new website!
Premium design for all screens
