AI Training
Master artificial intelligence and transform your digital impact
With the best AI tools:
We're forming around 6 main modules
Understanding AI: Types, Benefits, and Limitations
Content, terminology, language models, marketing sector use cases.
AI Safety & Ethics
Confidentiality, data protection, GDPR compliance, responsible use.
Prompt engineering
How to formulate effective queries? Learning, heuristics, personalization.
Dark prompts & common mistakes
Identify problematic prompts, manage biases, correct deviations.Hands-on workshops
SEO content creation, automation via tools, customer assistants, email generation, newsletters.Operational deployment
Internal onboarding plan, change management, phased adoption, and post-training follow-up.
The Flowr Agency Method
Our format is intentionally concrete and fast-paced: hybrid sessions (online or in-person) lasting 60 to 90 minutes, focused on your real-world cases. Each module comes with clear support materials—PDFs, prompt sheets, and mini-business guides—for immediate practical application.
We are working on case studies in digital marketing, prospecting, SEO, and community management to instill good habits. The discussions are interactive from beginning to end: continuous Q&A, real-time feedback, and immediate adjustments to facilitate memorization and adoption.
Built expertise
on the field
From classrooms to corporate teams, these are the missions that have shaped our AI training approach.
2023
Marketing & AI Trainer — Bachelor's and Master's degrees
I regularly teach Bachelor's and Master's students in digital marketing and artificial intelligence courses. I design the syllabi, create course materials, and lead sessions using various methods: case studies, quizzes, simulations, and A/B testing. I also support students during their project defenses.
— 2023
Digitalization of the training "I know how to sell to the public sector"
I led the complete transformation of a B2B training program for Orange's sales teams selling to public sector clients. I designed 50 modules aligned with Orange's brand identity, coordinated video editing and voiceovers, and ensured the pedagogical quality and seamlessness of the learning experience.
2020
Director & Trainer in AI, SEO, Digital Strategy, and Remote Working
Since the creation of Flowr Agency, I have been training executives, marketing teams, SEO professionals, and agencies in generative AI and SEO. The training covers prompt engineering, the creation of optimized content, task automation, GDPR compliance, and remote working organization.
2019
Multi-sectoral strategic formation & support
I provide customized SEO, digital marketing, and AI training for a wide range of organizations: GDA-Mice, Healthy 4 Life, the NGO Climate Action Accelerator, Expat Student, 114 Paris, the journalism collective La Fourmilière, Anubis Group, and TelObsèques. Sessions are conducted in French and English, in groups or individually.
Two trainings
targeted by profession
We can provide training on specialized formats based on your needs: dedicated AI training for purchasing teams, or courses at higher education institutions for Bachelor's and Master's students.
AI Training in Purchasing
Training designed for procurement professionals who want to understand how AI can concretely change their daily practices.
- Webinar: "What if we talked about procurement and artificial intelligence?"
- Buyers, How to Get Started with AI?"
Bachelor's & Master's Courses
Working at Crews Education, I design and lead digital marketing and AI courses for Bachelor's and Master's students.
- Syllabus Design and Interactive Course Materials
- Active methods: case studies, quizzes, simulations, A/B testing
- Project defense support
Target audiences
Leaders & Marketing Managers
Align AI with your goals (acquisition, conversion, costs), prioritize quick ROI use cases, ensure compliance, and track impact with clear KPIs.
Content & Acquisition Teams
Produce better and faster with ready-to-use workflows, reusable prompts, and automations for creation, SEO optimization, distribution, and reporting.
Agency Managers & Team Leads
Expected benefits for your team
- Save time on your repetitive tasks with automation
- Improve the quality and consistency of your productions
- Optimize your visibility with an AI-assisted SEO strategy
- Pilot internal AI agents tailored to your business
- Structure a real AI expertise, useful and measurable
- Deploy AI in compliance with GDPR
AI, in figures
Companies are already using or exploring artificial intelligence
IBM, 2024Estimated productivity gain for tasks processed with generative AI
McKinsey, 2023Employees report lacking training to use AI effectively
Microsoft Work Trend Index, 2024Greater ROI for companies that have structured their AI usage versus those that use it without a framework
BCG, 2023What our customers say.
Your questions, without taboos!
What is generative AI and what is it used for in practice?
What is “prompt engineering”? Is it really useful?
Will AI replace my job?
What technical level is required to take the training?
No code prerequisites. We start with your use cases and tool your processes (prompts, checklists, templates). The goal: operational autonomy for marketing, SEO, and social media teams.
What exactly does AI training cover?
Can we train a model on our internal content?
Yes, provided that the data is legally framed, the purpose is documented, and hosting/access is secured. The CNIL details points of attention for development and integration.
What KPIs to measure impact?
What's next?
✔ Contact us for a discovery interview (30 minutes)
✔ Specify your objectives and the profiles to be trained
✔ We will provide you with a tailor-made offer, adapted to your context
