GDA - Global DMC Alliance is a network of Destination Management Companies (DMCs) specialized in the Meetings, Incentives, Conferencing, Exhibitions (MICE) industry.
They did a website redesign in 2017, but didn't get the result they wanted or reach their target audience as they thought they would.
They contacted us in mid-November 2018 for an audit and a new website, which launched in late January 2019.
Our actions (February - May 2019):
- Users increase by 38.7 %.
- New users visiting the site 85.9%.
- Increase in the number of sessions 22.6%.
- The rebound rate decreased from 76.7 %.
- Time spent on the website increased by 19.3%.