Malta Offices

Malta Offices is the leading office rental agency in Malta. In order to meet the changing needs of a company, Malta Offices offers a suitable office space for each one and, better still, an ultra fast service: factors such as size, layout, location, period of entry, duration, required facilities or budget allocation are determined, so that the process of examination and selection of the property is a real success.

Malta Offices contacted us for a new website, which was launched in late January 2020.

 

Key results:

  • Performance rating: 100 = +194%
  • Degree of accessibility: 90 = +12.5%
  • Best Practice Score: 100 = +30%
  • Page size: 809 KB = -11
  • Loading time: 321 ms = -62%
  • The loading speed of the Malta Offices site was not optimal. This is one of the first elements that will affect the impression that users have of the site of this agency. This had a direct influence on the traffic of the site, which was then low.
  • Optimizing a website also means adapting it to all screens, and thus, making it "responsive": Malta Offices was a website that was not suitable for everyone, and for all screen resolutions.
  • Malta Offices was not ideally placed in search engines. Its content was not optimized, and did not use keywords, which leads to a bad ranking.
  • The site did not take into account the situation of each individual, with or without a permanent/temporary disability. The goal is to diversify the user experience as much as possible so that the Malta Offices website is accessible to everyone, which unfortunately was not the case.
  • Malta Offices was not secure: the protection of the user as well as the content of Malta Offices was missing. Securing a website means protecting the data that passes between Malta Offices and its visitors, it also means strengthening the visitor's trust in Malta Offices.

1. The challenge

Understand the needs.

2. The objectives

Set clear objectives.

  • That the site has an increased visibility on search engines, by refining the content, and by inserting several keywords (SEO).
  • An optimal user experience: Malta Offices should be ergonomic, intuitive and clear.
  • Implement a strategy to optimize the conversion rate between visitors and customers: good position of the action buttons, give a professional image of the site, a responsive site.
  • Optimization of the display speed of the site: we need to reduce the abandonment due to slow loading, and also contribute to improve the SEO of Malta Offices.
  • We first understood what mistakes were made that made the Malta Offices website not optimized. This told us what to focus on first: in this case, the loading time of the page, the accessibility or the size of the page were improved in priority, to have an ideal global performance index of the site.
  • Studying the user's behavior on the Malta Offices website has helped us to understand what is going on and what is not, in order to find the main ways to improve their experience.
  • It was also important to identify the key metrics (KPI?s) that allowed us to measure the performance of the site. Measuring the audience, conversions, and retention was necessary. Indeed, it helped us to observe which are the present flaws, in terms of content or visual.

The methodology

Follow the method.

4. The solutions

What have we done for them.

  • An SEO boost has been put in place to give visibility to the Malta Offices website.
  • Publish regular fresh content that attracts traffic to the Malte Offices website and improve its natural referencing, especially with the "News" section: a rich and deep website!
  • Creation of call-to-actions on the site: to encourage the user to contact Malta Offices, right from the home page.
  • A clear offer in 3 points on the homepage: find your space, change your space, and contact Malta Offices for your personal case.
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