ExpatStudent USA: A new website for American students
Expat Student helps students from all backgrounds secure places at top universities across Europe.
Louise already had a site aimed at Europeans, but wanted to develop its activity for American students wishing to attend a British university.
The challenges.
There were many requests:
- Create a second site that respects the graphic identity already in place for the European market, but which is aimed at an American audience in the case of international development.
- Louise recently opened Expat Student LLC, the American branch of Expat Student SAS, and wanted a site dedicated to the American market, with an adapted offer, language register, visuals and SEO strategy.
- find the right words to give confidence to American students and their parents,
- describe how Louise's support could benefit their application,
- Position the site on the American market through solid SEO work
A great deal of preliminary research was carried out by our team to familiarize themselves with the British university world and the way American families think, in order to best convey the Expat Student brand image.
The solutions.
- Creating from scratch on WordPress
- An SEO analysis and research phase to understand the market and its opportunities
- Optimized content writing
- Phraseology adapted to the English language in the United States
ExpatStudent USA: A new website for American students
Sector
International studies
Collaboration
B2B
Country
United States
Expertise
- WordPress creation
- Referencing in the U.S. market
- Performance Optimization
- Copywriting and SEO optimization
- Ergonomics (UX/UI)
The results.
In 2 months:
- Setting up a brand new website using WordPress as a base,
- A design inspired by the existing site but modernized,
- Precise content designed for search engine positioning,
- Optimization of site performance using professional tools to meet specific customer requirements.
In a nutshell:
A modern site designed to find its target audience: American students interested in studying in the UK.
See by yourself.
A brand-new site
Premium design for all screens
About statistics ?
And the performances ?
Performance statistics
