From 0 to 30K visitors for start-up Postumo
Postumo, a start-up offering innovative life insurance services and 100% secure automated management of death formalities, called on Flowr Agency to increase its visibility, create awareness and develop lead acquisition through a 360° digital strategy and targeted campaigns.
The challenges.
- Limited online visibility, little organic traffic
- No SEO strategy
- Website on little-known CMS, not optimized for SEO and conversions
- Difficulty attracting and converting potential customers
- Low market awareness
The objectives.
- Build brand awareness.
- Create a solid base for sustainable organic growth.
- Increase brand awareness.
- Increase subscriptions to Essentielle and Sérénité offers.
- Maximize sales through an optimized conversion tunnel.
- Develop B2B partnerships.
The solutions.
Redesigning the site on WordPress : Migration to WordPress has enabled us to create a more optimized and scalable site architecture, making it easier for search engines to index pages and improving overall site performance.
Search engine optimization (SEO) strategy Postumo: Flowr carried out a complete SEO audit, including an analysis of the existing site and its competitors. In-depth keyword research to identify relevant queries in Postumo's lexical field, as well as the creation of a solid semantic cocoon around key terms such as "digital inheritance" and "steps after death".
Content plan Based on keyword research, a detailed content plan was drawn up for the site's main pages. An annual content publication schedule for the blog was also put in place, with the aim of targeting long-tail keywords to start with, until reaching Google's top position for highly competitive keywords such as "heritage" or "succession".
Collaboration with the Reworld Media group Postumo: Postumo benefited from increased visibility thanks to sponsored publications on several influential French media. These articles helped attract a new audience while improving the site's backlink profile for better SEO ranking.
Emailing and Web Push Regular email and web push campaigns were launched, with A/B testing and weekly data analysis to adjust messages and maximize conversion rates.
From 0 to 30K visitors for start-up Postumo
Sector
Start-up, SaaS
Collaboration
B2C + B2B
Country
France
Expertise
- Digital strategy
- SEO Audit
- WordPress creation
- Natural referencing
- Copywriting and SEO optimization
- Ergonomics (UX/UI)
- Design and print
- Emailing
The results.
- In 12 monthsthe site went from 0 to 30,000 visitors.
- Significant improvement in SEO performancewith several pages ranked in the top Google results. (40+ keywords in top 3, 300+ zero positions thanks to SERP features)
- Commitment rate increased thanks to email campaigns, regular blogs and adjusted web pushes.
- Backlink campaigns that have increased the domain authority and strengthen its online credibility.
- Development of new partnerships
The collaboration between Postumo and Flowr Agency has rapidly increased brand awareness thanks to a well-structured content strategy, a high-performance technical redesign, and a robust SEO approach. Organic traffic continues to grow, and Postumo is now positioned as a key player in the digital provident field in France.
See by yourself.
Some of our achievements
About statistics ?
And the performances ?
Performance statistics
