From 0 to 11K visitors in 6 months, thanks to the redesign and SEO strategy of the Les Villas de Myriam website.
Les Villas de Myriam is an upscale agency specializing in the rental and sale of prestigious villas in Marrakech. Located in the heart of the most sought-after golf resorts such as the Fairmont Royal Palm and the Samanah Country Club, the agency stands out for its tailor-made approach and personalized customer support.
About statistics ?
🚀 A spectacular SEO breakthrough in 2024
The site lesvillasdemyriam.com is experiencing remarkable rise on Google. In just a few months, more than 1,600 organic keywords position themselves in search results, with a growing presence in the Top 10 and SERP features from Google.
This development testifies to a powerful, well-orchestrated SEO strategy, capable of generating sustainable natural visibility in French, English and Spanish-speaking markets.
The progression is clean, regular, and strongly oriented towards high-potential keywords, consolidating the site's reputation in the Marrakech luxury villa rental sector.
🌍 Qualified SEO traffic of +1,100 monthly visitors
The site consolidates its natural referencing strategy with 550 organic keywords positionedfor an estimated traffic of 1,100 monthly SEO visitors. This positioning is based on a selection of relevant queries with high intent, such as :
"or buy in Morocco - position 5 | 110 searches/month
" cheap rental in Morocco " - position 5 | 70 searches/month
" buy a property in Morocco " - position 7 | multilingual content
On these expressions, the site already captures over 3 % market share in cumulative organic clickswith a structure that facilitates a gradual ascent to the top positions.
In parallel, 87 keywords appear in Google's enhanced features (images, zero position, optimized extracts), boosting visibility and improving click-through rates even on positions below first. These enriched results alone generate a additional traffic of 338 monthly visitorsor nearly 30 % of the site's overall SEO traffic.
📌 Topics that attract the most visitors
The site attracts traffic thanks to a number of well-chosen topics that answer the real questions that Internet users are asking:
Real estate in Morocco This is the strongest theme, along with over 620 monthly visitors. Words like house in Morocco, buy a house or apartment for sale are highly ranked on Google.
Villa rentals in Marrakech this subject attracts over 220 visitorsin particular with the keyword villa Marrakech.
Moroccan cuisine Internet users are also looking for information on local dishes, with over 200 visitors from queries such as Moroccan dish.
Souks and local activities words like Moroccan souk or activities in Marrakech also generate useful traffic, especially for travellers.
The challenges.
The old version of the site was built on Wix: limited in terms of SEO, not very fluid on mobile, and too visually simple to reflect the agency's upscale image. The results were poor: few incoming requests, almost non-existent visibility on strategic keywords, and a blurred positioning between tourist rentals, real estate sales and concierge services.
The objectives were clear:
- Reposition the site for a high-end target, both B2C and B2B
- Enhancing the value of our personalized sales support service
- Optimize referencing in local and international searches
- Promote villas via detailed fact sheets, with a focus on golf resorts
- Deploy trilingual site (FR, EN, ES)
The solutions.
- SEO & Competition audit from the first month to identify high-potential keywords ("rental villa golf Marrakech", "villa with staff", "sale luxury apartment Marrakech").
- New graphic identity with soft palette, elegant typography and customized pictograms
- Trilingual WordPress website with optimized structure (thematic silo by property type + SEO blog)
- Long-term SEO strategy
- SEO-optimized copywriting on all pages: homepage, villa sheets, sales department, FAQ, blog
- Premium responsive design, featuring full-width visuals, image carousels and immersive sections
6 months, +11K visitors thanks to redesign of Les Villas de Myriam rental website
Sector
Upscale Real Estate Sales & Rentals
Collaboration
B2C & B2B
Country
Morocco, France, Spain
Expertise
- WordPress redesign
- Visual identity
- Translation and proofreading in three languages
- Performance Optimization
- SEO Strategy
- Copywriting and SEO optimization
- Ergonomics (UX/UI)
The results.
In just a few months only, the site has undergone remarkable SEO progresssupported by a targeted, multilingual SEO strategy. Here are the key points to remember:
- +1,600 keywords positioned on Google, including more and more in the Top 10which greatly increases the site's natural visibility.
- Organic traffic estimated at 1,100 visitors per monthfrom searches in French, English and Spanish.
- Strong expressions like "or buy in Morocco or "villa Marrakech are positioned in 5th or 7th positiongenerating qualified clicks with a real intention to buy or rent.
- The site appears in 87 enhanced results (images, FAQs, optimized excerpts), increasing credibility and improving click-through rates.
- The most successful content revolves around real estate, villa rentals, Moroccan gastronomy and cultural activities.
- A well-balanced strategy that attracts different types of visitors: future buyers, tourists, expatriates and the curious.
- Increase of 260 % the number of rental or contact requests via the form
- Building loyalty through regular content and a targeted blog strategy
- Reassuring visitors with a message tailored to premium French-speaking customers
In a nutshell:
A modern, elegant site tailored to the agency's development strategy: capture a high-end audience, promote local expertise and deploy a sustainable web strategy through content.
See by yourself !
Tailor-made design
A site adapted to the three target languages and all devices
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