Web redesign: A new lease on life for Learn to Shop

Learn Purchasing is the blog of Fabrice Ménelot, expert in corporate purchasing performance. He publishes articles on his blog to encourage buyers to improve their skills, but also to help newcomers discover the profession.

The client already had a blog with an aging design. He wanted to upgrade his blog to a more modern design.

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Key results






key words

In three months

The challenges.

  • Creation of a new visual identity and a graphic charter
  • Creation of all the thumbnails of the articles already present on the site
  • Redesign the site in a modern and uncluttered way, using the new graphic charter produced by Flowr.
  • Keep all the articles already written while drastically changing the look of the site; keep the blog spirit and encourage the visitor to interact.
  • Improve reading comfort
  • Create a system to capture email addresses in exchange for downloading free resources

The solutions.

  • A brand new visual identity created by our graphic designer
  • A redesign of the old blog under WordPress with variations of the new graphic charter

The public.

Learning Purchasing is a blog aimed at professional buyers but also at aspiring buyers who are interested in the profession. The site must therefore be designed with this target audience in mind.

Web redesign: A new lease on life for Learn to Shop


Blog, shopping






  • WordPress website redesign
  • Referencing
  • Performance Optimization
  • Information gathering
  • Ergonomics (UX/UI)

The results.

In 2 months:

  • New site under WordPress
  • Design refinement and modernization
  • Improved reading experience and visual comfort
  • Creation of an optimized download system for capturing e-mail addresses
  • Optimization of the site performance with professional tools


In short:

A very satisfied client with his new website. He also participated a lot in the feedback and modification stages, which greatly contributed to giving him a finished site according to his wishes.

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See by yourself.

A new graphic charter
mockup ala Refonte web : Une seconde jeunesse pour Apprendre les achats 2024
A new website
Crop and co web redesign before
Crop and co after
New YouTube thumbnails
Graphics miniature youtube flowr agency
Graphics miniature youtube flowr agency

And the performances ?

Learn how to buy Flowr Agency web redesign
Visit statistics
Learn how to buy web redesign Flowr Agency analytics
Performance statistics
performance Learn purchasing web redesign Flowr Agency
Keyword progress statistics
Learn how to buy Flowr Agency web redesign keywords

Ready to elevate your online presence ?