[What are USPs?]
USPs, or Unique Selling Points, are the characteristics that make you unique and should be trusted by your visitors.
Why are you the best person to meet their needs?
Presented as a bulleted list or as icons, these points are intended to convince your users to continue their navigation to the internal pages of the site.
This is where you explain in a few words why you are the best person to answer their request and why they should trust you by buying from you, contacting you, requesting a demo or contact...
Be clear, succinct, and convincing!