We merged and redistributed existing content to create a cohesive structure. There was too little information available, so we searched the web and existing social sites for testimonials and photos, and asked Dr. Royston to write down some content, including an introduction to the team to put a human face on the practice.
Images were resized and optimized, the structure was clarified, new high quality images were inserted, the Instagram feed was integrated directly into the site, and multiple calls to action to book were inserted on the page.
We also integrated a new dynamic client registration form to save pet owners and Dr. Royston time. Previously, pet owners had to spend 10 minutes upon arrival filling out a detailed form, which was time away from appointments and home visits. With the new online check-in form, Daphne Royston now receives all the necessary information about the pets and their owners before they arrive and this saves valuable time in her day.