The Funky Fresh Project

A nice ethical and responsible e-commerce shop selling sewing and knitting, creative tutorials and organizing workshops that needed a big facelift!

mockup the funky fresh project

Key results


of sales


of orders


Average basket

The challenges.

??Slow ecommerce website
? obsolete WooCommerce extension that did not allow to add new products
? structure and product descriptions not optimized for SEO
?? Loss of leads and sales
?? No social proof or guarantees on the site
?? Many visual bugs to correct
?? Sporadic posts on social media lacking consistency

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The solutions.

  • A brand new eShop based on an existing design but built with modern tools, combining technical skills and new content
  • Optimization of header, footer, navigation, social proof and graphics, addition of a messaging chat, correction of all visual bugs
  • 60 product descriptions optimized for search engine optimization
  • Optimization of the referencing of pages, categories and products
  • Re-engaging the community on Instagram by posting 3 times a week and interacting 

The Funky Fresh Project








  • WordPress website creation
  • Marketing strategy
  • Writing
  • Referencing
  • Optimization
  • Instagram account management and training

The results.

In 3 months:

Monthly organic traffic : +94%

Organic keywords: +32% (306 keywords)

New backlinks : +16% (33 won)

Total sales : +118%

Net sales : +88%

Orders : +50%

Number of products sold : +30%

Average basket : +25%

Website optimization The Funky Fresh Project

Ready to do take off your online presence ?