The Funky Fresh Project

A nice ethical and responsible e-commerce shop selling sewing and knitting, creative tutorials and organizing workshops that needed a big facelift!

mockup the funky fresh project The Funky Fresh Project 2024

Key results


of sales


of orders


Average basket

The challenges.

⚠️Slow ecommerce website
⚠️Extension WooCommerce outdated that no longer allowed to add new products
⚠️Structure and product descriptions not optimized for SEO.
⚠️ Loss of leads and sales
⚠️ No social proof or guarantees on the site
⚠️ Many visual bugs to fix
⚠️ Sporadic social media posts lacking consistency

unnamed e1623227689952 The Funky Fresh Project 2024

The solutions.

  • A brand new eShop based on an existing design but built with modern tools, combining technical skills and new content
  • Optimization of header, footer, navigation, social proof and graphics, addition of a messaging chat, correction of all visual bugs
  • 60 product descriptions optimized for SEO
  • Optimization of the referencing of pages, categories and products
  • Re-engaging the community on Instagram by posting 3 times a week and interacting 

The Funky Fresh Project








  • WordPress website creation
  • Marketing strategy
  • Editorial
  • Referencing
  • Optimization
  • Instagram account management and training

The results.

In 3 months:

Monthly organic traffic : +94%

Organic keywords : +32% (306 keywords)

New backlinks : +16% (33 won)

Total sales : +118%

Net sales : +88%

Orders : +50%

Number of products sold : +30%

Average basket : +25%

Website optimization The Funky Fresh Project

Ready to elevate your online presence ?