The concept of the Social Media Management consists in increasing the visibility of a brand on social networks, in making people talk about it, and in creating a loyal community. This is done by building a communication and content strategy for the company, by creating and distributing this content, and finally, by attracting Internet users via these contents.
Bristol Language Centre is a language school founded in 2004, based in Bristol, which welcomes more than 100 students from all over the world to learn English each year. The school offers personalized and adapted follow-up, online courses, and the possibility of staying with a host family or in a student residence.
We will use as an example here what we have put in place for the Instagram platform. We set our strategy in early February 2020.
Key results between January and our intervention in February
- Followers : +26
- Commitment rate: +9.22%
- Impressions on the account: +9.004
- Reach on the account: +4.381