3 months, +1000 % of SEO visibility thanks to the redesign of this jewellery manufacturer's website

There were many requests:

• Rethinking the site's visual identity
  The site had to reflect high-end expertise while remaining accessible to brands of all sizes. We had to rethink the user experience (UX), modernize the interface, harmonize the visuals and reinforce the impact of the site's photos.

• Clearly position yourself in the international B2B market
  One of the major challenges was toanchor the site in a clear positioning SMV Thailand: SMV Thailand does not sell retail, but manufactures for brands and sometimes even for private individuals. So we had to orient the discourse, the calls to action and the key pages in order to reach a specific target group. professional audienceoften in search of reliable partners for collection production.

• Structuring the offer and detailing the services proposed
  Before the redesign, SMV's services were not very visible, and their specific features were not made explicit. The challenge was to clarifying the offerby creating detailed pages for each stage of the process (design, lost-wax casting, crimping, assembly...), using an accessible yet professional vocabulary.

• Adapting content for a demanding French-speaking clientele
  A large part of the VMS target is made up of French brands or French-speaking individualssometimes unfamiliar with offshore manufacturing. So we had to find the right tone reassuring, precise, fluid and free of unnecessary anglicisms. The content has been designed to meet the needs of expectations, obstacles and questions to this premium French-speaking clientele, while remaining accessible to English-speaking readers.