Web redesign: A new lease on life for Learn to Shop

Learn Purchasing is the blog of Fabrice Ménelot, expert in corporate purchasing performance. He publishes articles on his blog to encourage buyers to improve their skills, but also to help newcomers discover the profession.

The client already had a blog with an aging design. He wanted to upgrade his blog to a more modern design.

Key results

+1860

clicks

+47000

prints

112

key words

In three months

The challenges.

Creation of a new visual identity and a graphic charter
Creation of all the thumbnails of the articles already present on the site
Redesign the site in a modern and uncluttered way, using the new graphic charter produced by Flowr.
Keep all the articles already written while drastically changing the look of the site; keep the blog spirit and encourage the visitor to interact.
Improve reading comfort
Create a system to capture email addresses in exchange for downloading free resources

The solutions.

A brand new visual identity created by our graphic designer
A redesign of the old blog under WordPress with variations of the new graphic charter

The public.

Learning Purchasing is a blog aimed at professional buyers but also at aspiring buyers who are interested in the profession. The site must therefore be designed with this target audience in mind.

Web redesign: A new lease on life for Learn to Shop

Sector

Blog, shopping

Collaboration

B2B

Country

France

Expertise

WordPress website redesign
Referencing
Performance Optimization
Information gathering
Ergonomics (UX/UI)

The results.

In 2 months:

New site under WordPress
Design refinement and modernization
Improved reading experience and visual comfort
Creation of an optimized download system for capturing e-mail addresses
Optimization of the site performance with professional tools

In short:

A very satisfied client with his new website. He also participated a lot in the feedback and modification stages, which greatly contributed to giving him a finished site according to his wishes.