Nomad Riders: The web + SEO redesign that makes results gallop

Nomad Riders is a French company that organizes luxury equestrian excursions.

Rita, the company's founder, offers horseback rides lasting from one day to several weeks in some of the world's most beautiful places: Versailles, Iceland, India...

Key results

x2

performances

3x more

Google impressions

25

key words

In three months

The challenges.

There were many requests:

improve the site's overall design to make it more premium,
optimize general content to boost natural referencing
offer a bilingual English/French version.

The old site was on Squarespace, which didn't give us that kind of leeway.

The solutions.

An identical redesign on WordPress and Elementor
An SEO analysis and research phase to understand the market and its opportunities
Optimized content writing
Improved design and ergonomics for a more "luxury" version
English/French translation system with proofreading
Migration and reconnection to the customer's statistical services

Nomad Riders: The web + SEO redesign that makes results gallop

Sector

Travel, luxury

Collaboration

B2B

Country

France

Expertise

WordPress website redesign
Referencing
Performance Optimization
Copywriting and SEO optimization
Ergonomics (UX/UI)

The results.

In 2 months:

Setting up a brand new website using WordPress as a base.
The design has been revised and modernized for a sleeker, more premium look.
Improved and optimized content
Optimization of site performance using professional tools to meet specific customer requirements.
A site accessible to both French- and English-speaking customers.

In short:

A modernized site designed to find its target: tourists who want the best possible experience for their equestrian excursions.