5 types of content to communicate on Instagram

Content on your products / services: Present your products, your services in different ways and especially in a context (avoid being too much, be human and explain the value of what you offer)

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Social proof content: testimonials from your customers, partnerships with influencers, UGC content, i.e. content created by your customers. You'll get free content from satisfied customers and you'll be able to share it again (and it'll build loyalty, they'll feel honored! )

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Inspirational/aspirational content: you can share an experience, a quote, motivation...

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Practical contents: useful or high value added, these are 100% value contents. It can be tutorials, questions and answers, infographics, tips...

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Content related to current events: for example, you can react to a current event, a highlight and express yourself about it. This will create a certain connection with your community and the present. You can also share your daily life, it puts the human back!

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