Tips for optimizing video pages:
Yes, you heard me right! You could have much more success using videos on your landing pages than using images (and this is valid on Insta too?).
Admit that we are 20x more glued to IGTV, Youtube or Facebook video feeds than before, and the consumption of videos is simply mind-blowing! ???
Having good content in the landing pages is important for your visitors but don't forget what was said before: authenticity is key.
So, what can you make a video about?
Your visitors might be curious to see a video in which the product or service is explained, or the team talking about the product, or perhaps an example of how your services have benefited others.
It doesn't have to be a crazy production, it can be something simple, like you talking at your computer, or reading a powerpoint.
There are landing pages that use animated videos with a voice over, it's pretty simple and it works too?
?? Tell your customers what they want to hear:
?? Think about your potential customers who visit the page.
?? Would you buy what you sell?
?? What are the questions they ask themselves?
?? What are their concerns?
?? What are they looking for?
?Answer these questions in the video.
Keep it simple
Give them your one-minute sales pitch on why they should choose you, what makes you different, how it works and answer their questions.
If you do these things, you will see an increase in conversions?