SEO and web writing : 114 Paris

114 Paris is a French brand of handmade and ethical leather goods based in Paris. Its creator Nina contacted us following the recommendation of an acquaintance with whom we were already collaborating so that we could help her give more visibility to her store.

Key results


A site compatible with all screen sizes!


key words


of traffic

The challenges.

⚠️ E-commerce website with small screen compatibility problems
⚠️ Very few keywords 
⚠️ Non-optimized product structure and descriptions for SEO
⚠️ Few leads and sales
⚠️ No social proof or guarantees on the site
⚠️ Many visual bugs to fix

The solutions.

  • A new product sheet template, complete and optimized for SEO in terms of structure and content length 
  • A keyword analysis and a content strategy around it 
  • Bug fixes 
  • A training guide to writing SEO optimized product sheets with a template to fill in to save time

SEO and web writing : 114 Paris








  • Squarespace site maintenance
  • Editorial
  • Referencing
  • SEO copywriting training

The results.

Wet writing and SEO : case study 114 Paris X Flowr Agency
Advice web writing and SEO Nina 114 Paris Flowr AGency

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